Facebook said it will train and support over 50,000 students, small Businesses
and creative entrepreneurs across Nigeria
Its Public Policy Director, Africa, Ms Ebele Okobi during a briefing in Lagos, said the training would be through a series of digital skills and other programmes.
In a News Agency of Nigeria (NAN) report, Ms Okobi said, ”This set of initiatives is aimed at helping to develop and nurture communities, including small businesses, the tech and start-up ecosystem, youths and creatives.
”In Nigeria, more than 22 million people use Facebook every month and 87 per cent of SMEs say that when they hire, digital skills are more important than where an applicant went to school,” she noted.
The programmes would include Aspiring Entrepreneurs, Jobs for Youth, Boost your Business, Creative Entrepreneurship Training, and Online Safety + Digital Literacy Training in schools and universities.
She said a study done by Facebook in Nigeria on social media impact shows that nearly 1 in 2 small businesses on Facebook say they built their business on the platform.
”Sixty-two per cent stated they have been able to use Facebook to help find employees for their business. Over half (58 per cent) of small businesses on the platform say they have been able to hire more employees due to growth since joining Facebook,” she said.
Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected.Facebook has 1.37 billion daily active users on average worldwide and 7.2 million daily visitors from Nigeria.