The Benefits of Digital Marketing for Law Firms

According to a study in 2015, more than 17% of people aged between 18-24 and 21.4% of people above the income of $150k a year look for lawyers online. These statistics are from a survey in 2015. Though most people primarily rely on word of mouth for finding Legal representation, there is an upward trend of people who are using the web for finding a lawyer.

Even in instances where a lawyer was referred to by a satisfied client, there is a tendency of conducting research on these referrals before committing. This provides an opportunity for Law Firms today to create an online persona that exhibits their authority in their field of specialization be it workers’ compensation, medical malpractice or personal injury.

How to be Found by Your Potential Clients

In the majority of the cases, a person would start out by searching for information on a legal issue. And today, there is a sea of discussion, opinions, and information regarding most cases that you can find by typing in the issue online or searching on legal forums.

If you have a law firm or are a solo practitioner, you’ll need to establish your authority by having a website and creating content that is beneficial for your prospective clients. Regularly participating in forums and helping out information seekers with accurate legal advice can also help you brand yourself as an expert.

Having a sound SEO strategy can help establish your authority and also help your website rank on the first pages of search engines.

Digital Marketing for Law Firms

SEO is a broad term that is a part of a greater digital marketing strategy. If done right, it will have long term benefits for your legal services website and help prospective customers find you easily.

A few pointers that you should keep in mind when designing your SEO strategy:

Content: Today content does not mean self promotion. It is used to build trust and subtly imprint authority of the subject. Blog and social media posts should paint a picture of the same. Therefore, spending time on analyzing your ideal customer and what would help them will help you define a content plan that will eventually establish your authority.

Creating a range of relevant content in easy to digest formats will add credibility of your brand. This also has the added benefits of your law firm’s name being the first to pop in the minds of people when they think of legal services.

Link Building: Backlinks is one of the top 3 factors that Google uses to rank a website. To establish your legal service offerings as an authoritative one you will need links from other credible sources to land up on your website. This can be achieved by guest blogging, forum submissions and being a part of local directories that list legal services.

Social Media: Building trust through social media is a challenging exercise, especially for a legal firm. Most social media posts for businesses are impersonal and informational in nature. A shift from the traditional way of doing things and making your page more personal can help build trust and increase conversions.

Lawyer bio’s or interesting snippets about the members of the law firm, live webinars that answer questions posed by users and videos educating users on aspects of certain laws will make your law firm stand out in the crowd.

Search Engine Advertisements: PPC for various search engines, gets your firm’s name in front of people who searching online to hire a lawyer. Though this is a comparatively expensive way to find clients, it’s effective.

Getting it right could take some experimentation with keywords that best match your service and also several factors like intent, demographic, high search volume etc. Though you’ll go through some trial and error it is the fastest way to land clients.

With increasing competition, you’ll need to stay ahead of the game in order to survive. The experts at Results Driven Marketing can help create and implement a digital strategy. If you would like to learn more about our services, contact us at (215)-393-8700 or e-mail us at [email protected].

The post The Benefits of Using Digital Marketing and the Web for Law Firms appeared first on Results Driven Marketing.