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The Cambridge Analytica Scandal(Part 1)-"What did Cambridge Analytica do?"

Well many of us would have heard/read about the recent 'Cambridge Analytica Scandal' where user data of nearly 50 million people were harvested which probably turned the tides in the recent US presidential election.

Was this data obtained illegally ?
The simple answer to this is , 'when one can circumvent the laws then there is no need to break it'. The one word answer is-"NO" they didn't.
In this series I will be covering the nuts and bolts of everything involved in this scandal.

Before that I would request my readers to take a  small glance at the official site of Cambridge Analytica.

The home page says : "Cambridge Analytica uses data to change audience behavior. Visit our Commercial or Political divisions to see how we can help you "

Hmm, interesting. Isn't it ? So, let's get started---

What did Cambridge Analytica do?

Cambridge Analytica received user data from Aleksandr Kogan, a lecturer at the University of Cambridge. Kogan reportedly created an app called "thisisyourdigitallife" that ostensibly offered personality predictions to users while calling itself a research tool for psychologists.
The app asked users to log in using their Facebook account. As part of the login process, it asked for access to users' Facebook profiles, locations, what they liked on the service, and importantly, their friends' data as well.
The problem, Facebook says, is that Kogan then sent this user data to Cambridge Analytica without user permission, something that's against the social network's rules.
Kogan gained access to this information in a legitimate way and through the proper channels that governed all developers on Facebook at that time.

What does this have to do with Trump? 

Detailed report on this will be published in part 2 of this series.

Stay tuned.

~Watching The Watchers   

This post first appeared on Those Prying Eyes, please read the originial post: here

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The Cambridge Analytica Scandal(Part 1)-"What did Cambridge Analytica do?"


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