How to Increase AdSense CPC? 6 Best Ways
Before talking about how to increase Adsense CPC, let’s talk about the CPC(Cost Per Click). The one who all using Google Adsense on your websites or blogs then you know that these are the advertisements from clients of Google’s AdWords advertising program. Clients or Advertisers using the AdWords program pay Google for every click made on their advertisements.
When you place Google AdSense ads on your blog posts, you get paid a percentage of what advertisers pay Google. Currently, this is 70% of the bid price for that advertisement. So if some advertiser is paying Google $1 for every click on a specific advertisement for a specific search word, then you get $0.70 every time a visitor to your blog clicks on that advertisement.
CPC is ‘Cost Per Click’ in average. Let’s say, you get 0.02$ for one click and 1$ for another click, so your average CPC is (0.02$ + 1$ )/2 = 0.51$. CPC is another factor in Adsense to decide the performance along with eCPM (Effective Cost Per Mile) and CTR (Click Through Rate).
You must try the possible methods to increase the CPC in Adsense to maximize the revenue. Increasing the CTR also will help, but when CPC is low with high CTR, still there will be fewer earnings.
For example, instead of getting 10 clicks at 0.02$ CPC ( 10 x 0.02$ = 0.2$), try to get 2 clicks at 0.50$ CPC which is 2 x 0.50$ = 1$, much better isn’t it?. So, your CTR is less ( 10 to 2), but final earning is much better ( 0.2$ to 1$) because of good CPC ( 0.02$ to 0.5$). I hope you got my point.
Let’s Discuss How to Increase AdSense CPC?
6 Best Ways to Increase AdSense CPC
1) Concentrate on Keywords, niche, and topic
Not all types of content show the same types of ads. Advertisers pay(bid) more money on particular keywords which will pay good CPC. You must find out the high paying keywords for your blog topic and write about or include them in your blog posts. Google Adsense robots scan your content before display ads, if they find the valuable keywords and useful content, then Google will serve high-quality ads.
This doesn’t mean, you have to write only about high paying keywords. Getting search engine traffic to high paying keywords is very difficult since it will have more competition.
You write what you know and like to write, but keep in mind about high paying keywords and include them in few places.
Also, you have to think about the potential advertisers and competition of the topic you write. Let’s say you are writing about free stuff, then you may possibly get less CPC because none of the advertisers will pay high payout for free stuff which they can’t sell. Keep in mind!, each advertiser who is advertising through Google (Adwords) which display as Adsense ads in our blogs, need our visitors to their product page and convert them to sale, registration, or any action.
2) Enable Video, Image and Text Ads
Some people do not like video and image, Rich media ads in their website posts because they expect Adsense ads to show a link (text link). In my experience, image and multimedia ads work well in all the places. If you have Text only ads, make them to image and text. You can see the difference in next two weeks. I experimented several times and several places then decided image and text ads works well. Google highly recommends Image and Text Ads.
Below are the few reasons,
- Image ads are likely to be clicked (High CTR)
- All famous advertisers and product owners like to show their brands and products as an image or rich media so this might bring quality ads and good CPC.
- Only one image Ad can be shown at a time instead of showing 3 to 4 text ads. This may possibly a good CPC ad.
- More advertisers will target your ad slots directly if you allow image and text ads through Adwords or Google Ad Planner.
3) Many Ads, then Less CPC
Are you using all three Adsense ad blocks? if yes, is it balancing your each post content?. I recommend using all three ad blocks if your blog posts are long enough to accommodate these slots and with valuable keywords available to feed Google Adsense robots.
If your articles are too short and not having rich keywords, then Google will struggle to show relevant, high paying, and interesting ads for the visitors. At the end, you get clicks but no earnings because of low paying, nonrelevant and sometimes public ads too.
4) Monitor your Higher CTR Ad with Custom Channels
Channels are very important here. This gives the clear idea of which Ad slot is performing well, measure CPC, eCPM , CTR, and earnings of particular ad block. Create custom channels for each ad slot on your blog and monitor the performance for two weeks.
How this helps in increasing Adsense CPC? Remove the low performing Ad slot from your blog ( Decide by CTR and final earnings) for testing purpose. Now, Google may serve better ads to other two ad slots which are performing well, so your earnings will increase.
5) Reduce Fraud and Useless Clicks
Don’t think you can make good money by clicking your ads from different IPs, ask your friends to click and anything like it. Google is very smart to find out these types of clicks and they will ban your account. Also, just clicking ads and closing the advertisers’ page immediately will be notified to Google. Google is much concern about their advertisers also if your all clicks work like that without any benefits to advertisers what they expect, then Google might put your website in the lower place where low-quality ads will be served.
In long-term plan, make sure Adsense ads look like advertisements on your website and your visitors are interested and clicking ads to visit advertisers page purposely. Do not blend too much with your theme and expect some accident clicks. You can’t survive with accident, fraud and quick browser closing clicks in long-term with Google Adsense. This definitely affects the CPC, when your blog visitors converted well by advertisers with quality clicks, then you may get quality high paying ads.
6) Get Quality Traffic
6th Tip on how to increase AdSense CPC. Many leave it till last or do not even mention it at all. It is my view that if your visitors are not properly focused on your niche, then they will not click on adverts appertaining to it. You must make sure that your traffic is seeking what you are advertising.
Many people use AdSense on their sites in the assumption that Google will provide relevant advertising. As you will learn shortly, this is true. However, while you might believe wrongly that your CPC will not change because of a failure to achieve this relevancy to your page, your CTR certainly will. Few will click on an advert not related to the keyword or phrase they used to get to your site.
There are few more techniques available to increase Adsense CPC, I think it will be useful once your blog started generating good traffic. I will publish them later in this blog. Stay tuned.
- Optimization tips provided by Google
- Best Adsense Alternatives
- Adsense Channels
How to Increase AdSense CPC? 6 Best Ways