Social sites like Twitter, Facebook, and StumbleUpon are hot and getting hotter all the time. Both online and offline businesses are jumping into social media marketing craze and for a good reason.
To push past your competition, you'll want to continually build relationships and stay ever-connected in the social metting-places.
Social media can help you to accomplish this. Not to mention that it's fun & very profitable.
Thankfully, there are simple and effective ways to use these social networking sites to help you grow your business.
I took a small poll of business owners in the Lake of the Ozarks area.
The question I ask was:
“Do you use social media sites to help you grow your business?”
I was stunned by the answers I received from this poll. Here are some of the responses.
- I don’t know how to use it
- I don’t have time to play on the computer all day
- I use facebook for personal use but not for business
- I’ve heard of twitter but never tried it.
Wow, to say the least I was shock by the responses. That is why I decided to write this post. Actually this is going to be just the first part of many blog post to come on social media marketing to show you the service business owner, why you need to be using social media networking to help you grow your business.
I'll share some of those tips with you now.
Mixxing with social media?
Here is an easy way of looking at social media, especially Twitter. Before web 2.0 you use to bookmark or save a sites url's in your favorites on the browser like Internet explorer or Netscape. All you have to do is hit contro and "D" to bookmark. This way you wouldn't have to write them down in a notepad just to remember them or share them with a friend through email.
Those were the good 'ol days. Luckily there wasn't millions of sites back then like there is Today.
In social media terms this is called bookmarking. The only difference is now you share your bookmarks with your friends and really the world, with sites like facebook, Digg.com, squidoo and a host of many other social media sites out there.
So, if you like an article or a certain blog or web site, even a video you would now post it on facebook, tweet it on twitter, digg it on digg.com or link to it from You Tube. You could even StumbleUpon many new sites that will Propell your mind to new heights.
It's really genius.
If you think of social media this way instead of all the noise that is out in cyberspace, that will "mixx" you up, you will have it a lot easier than most getting your feet wet in social media.
And if you are still confused I suggest you read "How to win friends and influence people" today.
Many people are using twitter as a way to connect with colleagues, family, friends, and customers. If you haven't tried Twitter, now may be the best time to set up an account and see what it's all about.
Twitter is a "micro blogging" community where you can write (in 140 characters or less) anything you'd like. Well Almosst anything:) You can update people about your day, share resources, send a link to your websites, etc. - anything that you feel your followers will find useful or interesting.
When you're a member of twitter you "follow" people and they will "follow" you. At-least-in-theory, some don’t.
This just means that when you log in to your twitter account you will see the messages posted by those who you're following. Likewise, the people who have decided to follow you will see your messages.
Mr. Realtor follows Paul’s super market. So, when Mr. realtor logs into his Twitter account, he can see Paul's Super market updates on his screen along with all of the other people he is following.
Assuming you're using Twitter for marketing and growing your customer base, the people you follow and those who follow you should be highly targeted.
They log in because they are interested in what you and others have to say. Since there are only 140 characters allowed per “tweet” (twitter post), you'll want to encourage your followers to follow your link for more information on what you are referring to.
There are many applications and third party vendors that you can use to utilize twitter and turn it into a super automated marketing tool. A word of caution, it is wise to use twitter out the box first then once you have a good following and understand how to use it, then it may be time to automate.
If you use this Twitter in the correct way you'll gain loyal followers which leads to targeted traffic and then very targeted customers.
Some have even found Twitter traffic to be more targeted than Pay-Per-Click and article marketing, both which have been deemed proven methods of internet marketing.
With this in mind, please leave a question or comment below, be a part of twitter possible.