The current marketplace is flooded with Startups, with around 19,000 startups recognised by DPIIT in the year 2022. This means that job opportunities are also growing parallelly. But the task of hiring the right candidate for a Startup is the most crucial step. Attracting the right talent is what paves the way for a successful startup.  So it is important to keep in mind a few points that will help a startup attract talent. Talented minds can be a little tricky to attract, so using out-of-the-box techniques and tricks can be of significance in getting them on board. Here’s a list of a few things that startups should keep in mind if they want to attract talent. 

1. An Eye Watering Preface

Job seekers will be interested in working for a startup that has been through its share of difficulties and hardships. A good backstory can be a great tool to hook the person and have them work for you. People get attracted to a good inception story. If you have a good backstory, then you can get a large pool of people to be interested in your startup. To get an aspirant emotionally invested in the startup, a solid foundation story is crucial. The inspiring stories of Big Basket, MediBuddy, and Paytm can be great examples of inspiring stories that led them to success. 

2. The Connection Between Company Vision And Personal Motivation. 

When aspirants look for a job, they try to see if the mission of the company resonates with their own personal goals. For reaping fruitful results for the startup’s success and for personal portfolio development, a connection between the company’s mission and personal goal is of utmost importance. To reap multifold benefits, the connection between the company’s vision and the aspirant’s goals is crucial.  

3. Mark Your Presence

To attract talent to your startup, it is of utmost importance that you introduce yourself in the job market. 80% of job seekers resort to online ways of looking for a job. So it is essential to mark your presence on sites like Upwork, Fiverr, Naukri, Glassdoor and LinkedIn. Statistics show that around 40 million people search for jobs on Linkedin every week. So in order to attract talent, you need to make yourself discoverable to the people willing to work. Not only work sites but other social media platforms like Youtube, Facebook, and Instagram are useful in making the startup discoverable to job seekers. 

4. Highlight Diverse Opportunities 

An abundance of opportunities but a limited pool of financial resources restrict a startup from growing. But when it comes to attracting talent, the money aspect takes a backfoot, and the idea of presenting the job aspirant with multiple growth opportunities kicks in. Unlike big MNCs, an attractive salary package is not what startups can use to lure job aspirants. The USP of startups is a great diversity of opportunities to explore. A talented individual would be more interested in looking at job opportunities rather than a monotonous job with financial benefits.

5. Multitasking: A Prerequisite 

The startup environment is a very close-knit workspace and to attract talent, you must highlight this factor while recruiting. The aspirant applying for the job in a startup will be a lot on their plates. In a startup, there are no defined boundaries and tasks for one individual, so multitasking is a prerequisite, along with working in teams. The startup will get a jack of all trades, while the aspirant will get a flavour of different work situations. 

6. Tech And Intellect Working Hand-In-Hand

Technology is made to complement human minds. The process of attracting and recruiting talent is a rather slippery slide. Some talents are recognised by interaction, while some by a technical process of scrutinization. Some aspirants rely on the internet and other technical mediums, while some follow the conventional methods of applying for the process. In order to make sure that you get the best of both, a holistic process of filtering and recruiting talent is important to ensure that the best of the aspirant is filtered.

7. Work Environment Flexibility

Companies like Google, Microsoft and IBM are known not only for being the best in business but also for providing the best work environment to the aspirants. This work environment flexibility is what the new generation workforce craves. Research by Harvard Business Review proves that people working in a positive work culture are more productive. Apart from this, the new generation entering the workforce is more inclined towards flexible work environments. 

End Note

“Be happy with what you have while working for what you want”
The phrase by Helen Keller fits best for startups. A startup does not have a lot of resources but will strive to make the best out of it. In the era, the new generation is shifting from corporates to work in a close-knit setup and exploring immense opportunities available. Now startups need to take things up a notch and acquire talent by providing what the new workforce is looking for in a work environment.

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