TripAdvisor is one of the websites that companies mostly take care of. According to the latest survey, it is now a confirmed statement that TripAdvisor reviews do matter a lot. The study shows that:
· 96% users read Tripadvisor Reviews while planning for a holiday trip.
· 83% users takes guidance from the reviews before making the hotel decision.
The latest figures shows that the reviews have a direct impact on the traveler’s behavior. Before starting the article, you need to understand the exceptional influence of general public reviews. When the user finds some exciting pictures and reviews of your service, then there’s a great chance that they will become your customers.
Why TripAdvisor Reviews matter?
Best site for hotels:
TripAdvisor has the audience of 340 million users that visit the site monthly, that’s why 230 new contributions are posted every minute. The website operates in 48 countries. Apart from hotels, the website also offer great information related to attractions, restaurants and museums.
If you own a restaurant, then you need to keep an eye on the ratings and reviews. The research shows that 1 out of 3 diners always give importance to rating 4 to 5.
The reviews impact SEO:
Positive TripAdvisor reviews can influence up to 10% of your business in local search engines. Getting more reviews on your company’s page can improve SEO performance and will drive more revenue via search marketing. That’s how new user will discover your brand and read other’s reviews.
Reviews build customer trust:
TripAdvisor reviewsplay a major role in authenticity of a certain brand. At least 32% of users have to read 4 to 6 reviews before using the services. That’s why people looking for a hotel check-in always consult TripAdvisor reviews.
78% users believe that if the company responds to reviews, then it is believed that it cares more about their users.
Reviews boost sales:
If your business has great TripAdvisor reviews and you respond to your customers with great care then it helps your business to drive more hotel bookings. There’s an instant bookings that allow the users to make a hotel booking
Being the top rated website for travel, TripAdvisor reviews that provides great opportunities for travelers. Having a great strategy for managing online user reviews, you can easily position yourself to succeed on the side in ways that make positive impact on the bottom line.