After a few app launches of our own, observing many more, talking with several app developers and testing cool services, we have a pretty really good idea of what can be done to make an app a success.
How would I go about launching a new iOS app?
What can I do to make sure that people download my app?
This post is meant to teach you everything we know about launching and marketing an iPad or iOS app. It’s not a “secret recipe,” and probably not exhaustive (but we are doing our best to make it so). Each app is different, and so should the marketing strategy. But it’s a good starting point and gives you options that you can experiment with.
Build Your Personal Online Presence
It is essential to establish your personal online presence, independent of your app. Let’s face it, the majority of your app marketing will be done online or on mobile, so you need to engage your potential customers and collaborators on those mediums. Building your personal online presence is also important because it helps you establish a following, independent of your app, employment or even companies that you start. For example, let’s say that you build a healthy following on Facebook, Twitter and Instagram.

Review Mining
It doesn’t matter if you’re building a seasonal app, surfing a trend or targeting a niche market. Analyze what your competition is doing (yes, you have competitors) and read their users reviews on the App Store. If you already have an app published, you should also read the reviews of your app carefully.
Learn How to Improve Your App
Next, if your existing app has some issues, now is the time to uncover them. Read through all of your reviews and see what people are complaining about.If you already do this, then good job! If not, then we totally get it…you are busy. Make it a habit because it can be one of the easiest ways to stay in touch with your users.
How to Read Through App Store Reviews on iTunes Quickly
To get started with Review Mining, here are some tips for getting through the iTunes reviews faster. Using the Review Mining tools that are out there will speed up the process, but they usually cost money.
Choose the Right Name Title and Description 
Choosing the right name for a product is never easy, and apps are no different. Apple allows you to have 255 characters in your app name, but that doesn’t mean that you should use them all.

Start Marketing Within Your App
App marketing shouldn’t be an afterthought. It’s useless to market a weak app, and there are certain aspects that have to be considered from the very beginning.