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Why You Need To Focus On Better App Reviews For Your Company’s Reputation?

Tags: review apps store
How Do Ratings Impact Users?
Good reviews are very important for your business growth, as there are about 1.5 million apps competing in each of the major mobile app stores. An app developer can convert the app viewers into users by giving importance to other app elements like video, app’s icon and screenshots that will eventually impact ratings and reviews.

Within the few years, better app ranking had played its part. With the increasing competition, you can’t rely merely on stars (ranking), you have to write a proper review. You will find 2.5 million apps in the Play Store and Apple App Store alone, rankings, downloads and reviews are important mechanisms that make the apps more visible.
It is stated that ‘numbers tell the story’, which means:

  • 99% of the top rated apps have 4 or more stars
  • 97% of the top 100 free apps have 4 or more stars
  • 95% of the top 100 paid apps have 4 or more stars

How Much Do Ratings Really Matter?

  • Reviews Improves Your App’s Visibility:

A four star rating is considered an average, it means that your app is suitable for a certain class or specific type of people. Another aspect of app rating is its visibility in mobile app store search results. It’s not a surprising fact that mobile app stores use reviews and public likes in their search algorithms. You will find millions of apps that are search by people using small number of terms.
Hundreds of apps will match your search criteria that are based on user reviews, downloads and ratings. So, get better ranked and improve your visibility in search results. If your app has got more personal recommendations and positive ratings then it will encourage the first time user to download it.

  • More App Ratings, More Downloads:

It’s a fact that better app ratings get more downloads as most users do look after them. A survey conducted that has asked users to decide among similar apps, they have given preference to two things:

  • Number of reviews
  • Quality of reviews

Ratings and reviews are involved into the app discovery process. According to the survey, about 70% people read one review before they try to download an app, 75% look for app rating and reviews before downloading an app, about 42% users read public opinion for recommendations. The survey also shows that almost 13% people read at least 7 reviews before considering a free app, and about 33% users read at least 10-15 reviews before buying a paid app.
The above discussion does not mean that only number of reviews matter, but only positive feedback counts. If your app has more negative reviews than the positive ones then you need to re-consider your app’s quality and performance.

  • You Can Convert Unhappy Users Into Customers:

You have seen that most users leave bad reviews on the Google Play Store – So what’s the solution? You have the best opportunity to convert your potential users into regular customers. User comments really matter as they provide you the opportunity to understand the real point.
These suggestions or points will help you to make a better product and understand the idea to follow the clearer roadmap. Replies on Google Play Store provides you an opportunity to get engage with users, so that you can clearly squash nasty bugs in your app. So, make it part of your everyday habit to reply Google Play reviews.
So, what to do in case you have got a bad reviews? You don’t need to worry, just answer the user comments as fast as you can, it will show your proactiveness. It gives you an obvious reason to much improve your product. It also shows your credibility that you are much careful about other’s opinion.

  • Make Yourself Available:

To get more user reviews, you have to make it possible for the users to leave the comment for your app. So, try to add ‘support or contact’ option in your Google Play Store or iTunes, like in iTunes, there’s a “contact support” tab so that people can contact you through email.
Try to provide your contact information in the app’s description, it can be links of your social media pages. You can also create a landing page for your support option where you can easily add a link on the app page. This step is very important for the user to know where to find you.

Wrapping It Up:
I hope this article will provide a better understanding of app review and rating’s importance. These two factors are imperative to download and installations. It has been seen that most apps can drive their reviews and rankings to a much better place than they currently stand. So, make your ratings and reviews work for you rather than to work against you.
If you are finding it difficult to get app reviews, just log onto you can get paid reviews or exchange reviews by real users. So, just visit our website and let’s get the conversation started!

This post first appeared on Review Exchange, please read the originial post: here

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Why You Need To Focus On Better App Reviews For Your Company’s Reputation?


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