World of technology is undoubtedly burgeoning with the speed of light. Nothing is steady in the digital world and you have to keep yourself updated on what’s trending or what’s not.

Online growth is pivotal in the business industry as everyone wants to grow their business beyond borders and nothing can make it happen the way your online presence does. What do we wonder though? Whether it is enough to just have a website application developed, or you got to do more than that. You definitely need to follow the fundamental rules of the digital industry and constantly keep yourself updated with the trending activities happening in the area of Web Application Development. The technology trends are changing so fast that you always have to plan beyond what’s happening today in the market. It’s more like ‘survival of the fittest’, so let’s plan ahead.

Trending developments in web apps have evolved the websites so stunningly and aesthetically in order to attain the success in this competing digital era. Many digital agencies have observed that even the basic look and feel of your websites, i.e. UX or UI might gain or lose a potential customer for you. You got to stay very focused with the trending activities and absorb them on time to enjoy the fruits of your hard work.

For instance, online shopping stores have already conquered the web. They are successfully gaining the attention of their potential customers as they have understood the role of website application development in the whole setup. More people are drawn towards online shopping.

• Sales value of e-commerce was recorded 360.3 billion USD and it is expected to cross 603.4 billion USD in the year of 2021.
• 63% of e-commerce consumers believe that they would be more interested in re-buying from the website that offers live chat.

There are zillions of factors influencing the success of your business using Web App Development. This blog explains in detail about the most trending online factors in the year of 2018. It will help you in refurbishing or building a brand-new website as per the trend. We have mention top three trends below:

Progressive Web Apps

A lot of people wonder that what really is a progressive web app (PWA)? Let’s understand its simplest explanation. We completely understand what mobile apps and mobile websites, right? PWAs are nothing but simply combines the best of both worlds. It has a native app functions that perform smoothly in the web browser.

In spite of being a browser function, it allows various valuable functions such as:

• push notifications.
• functions on low internet connection or offline.
• works on any screen size whether to be a desktop, iPad, mobile or anything similar gadget.
• a user can keep shortcut of PWA on the home screen without downloading it from the app store.

Chatbot

Chatbots are the future of an online communication as it’s going to be more popular in 2018 and so on. A chatbot is a computer program which prompts a real-time conversation with a user using chatting tool. In simple words, chatbots are like Siri getting smarter and becoming a real person. We already have many chatbots in the market but 2018 is going to bring advanced chatbots which are architected based on the artificial intelligence. These bots will assure the quality of the products or services provided by the e-commerce or service-based websites.

As per Hubspot 2017, 48% consumers would like to connect with a new organization using live chat instead of any other means of contact. Another survey conducted by Mindbrowser in 2017, 95% of consumers presume that customer service is going to flourish and reap out its best benefits using chatbots.

Social Selling

Social selling isn’t just any popular word or a jargon. It has become one of the smartest ways to communicate with the potential customers without the gesture of intrusion.

The sales team is sharing thoughtful and relevant content to the prospects or the target audience to attract them to your services or products. Salespeople will communicate with the readers or views and continue their accord with the prospect by answering their queries and interest until they reach the level of purchase.

Social networking sites play the most crucial role in the online business today. It is helping businesses to utilize the social connectivity and apps to generate revenue for multiple brands. For example, Facebook has already started sales feature and converting maximum prospects into buyers. Social selling is going to get a lot bigger in 2018.

In conclusion, we have listed top three web Application Development Trends of 2018 that will profit businesses manifolds. Being updated with the trends help stakeholders to be in constant touch with their customers and sustain a long alliance with them. BluEnt, an outsourcing company, deals in various services including web application development. We have been catering to the international markets for more than two decades which gives us immense experience in observing and learning various trends with passing time. Our assets are our eagerness to learn more and stay updated with the latest trends of this spontaneous world. If you interested in knowing more about what is trending in web app development, reach out to us now.

Maximum Value. Achieved.