A Report revealing the percentage of people using smartphones around the globe has emerged. Google’s Connected Consumer Study is a platform under the Think with Google initiativethat provides key insights about audiences, consumer trends and technology shifts in the market.
The recent report did not only reveal the percentage of people who owns Smartphones in Nigeria, it also provides reports on Internet penetration in the country as well as other aspects.
The study says just 23% of Nigeria population make use of computers in 2017 while only 53% use smartphones, this figure is higher than that of Kenya’s 43% and lower than South Africa’s 60%.
In the aspect of internet penetration in the above mentioned African countries, the reports says:
- South Africa records 65%.
- Nigeria records 63% and
- Kenya records 53%.
However, despite recording 63% in the internet penetration insight, only 23% of Nigerians accesses the Internet daily.
From my own end, I would say this report might be a bit inaccurate due to the internal incompetency battling with data gathering processes in the Nigeria and Africa generally. It’s a tough task due to the different approaches used in gathering data, which always leads to inconsistencies in the outcomes
Well, do you agree but with Google’s results?