A Trunk show is a special event within the fashion world in which an artist or Designer puts on a special display of his or her work for review by a select group. The name comes from the fact that a designer or sales rep will literally show up with a trunk of merchandise to show off. These shows are common in boutiques and boutique divisions of department stores. The Chanel department at Saks Fifth Avenue, for example, may put on a trunk show for its best clients, showing off styles from an upcoming season before they are made available to the general public. It is quite common for attendees to have the opportunity to purchase or order items during the event.
These exclusive shows can be very beneficial to small boutiques that do not have the funds or space to buy an entire line of a designer’s work. If such a business was interested in highlighting a specific artist or designer, however, a trunk show could provide the opportunity to show an entire line to loyal customers. It also gives a boutique the opportunity to test a new line of merchandise with clients before placing a wholesale order with the designer or artist. If the show is a success and the customers love the products, then the boutique owner can confidently place an order. If it does not go well, however, the boutique owner knows that the items are not right for his or her customer base.
FROM THE DESIGNER DESK…
After 30+ years in Italy, Patrizia Rondelli, head designer of PRC Italy, lives, works and designs out of her South Florida studio. Rondelli’s designs are influenced by her international career. Inspired by the 1940s and 50s vogue era, they have the flawless fit, perfect tailoring and attention to fine detail that Italian design is known for. But they also have a boldness that gives them that Miami edge.
Want to introduce her line to your clientele — with no commitment up-front? She is available to offer her items for a “trunk show” at your boutique.
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