How to Decrease Website Bounce Rate
Is your website Bounce Rate is too high?
Do you want to decrease website Bounce rate?
In this article, I will share 27 proven methods to decrease website bounce rate and increase conversation rate.
When it’s come to running successful website you should always be looking all of the website data. Bounce rate is one of them.
If you have a high bounce rate then most likely there is a cause for that such as your website is slow, it has bad navigation, unusable on mobile etc.
These factor causing visitors to leave your website.
What is Bounce Rate?
Bounce rate is that when someone visit your website but not encourage by anything and leave the website.
If you want to increase your website traffic, improve emails sign up, get more sales and gain more clients, then you have to reduce the bounce rate.
First look some facts,
The lower your bounce rate, the better
Higher bounce rate is bad for your website
“Exit rate” and “Bounce rate” are two different things
If you want to calculate bounce rate then this wiki article is for you.
Find your bounce rate. Install Google Analytics to your website. After Installing find your bounce rate. If you are using WorPress then follow our guide. How to Install Google Analytics on WordPress.
Here’s the deal:
27 Easy Ways to Decrease Website Bounce Rate and Increase Conversation Rate
1. Speed Up Your Website
The most important factor is the speed of your website.
If your website is slow a user might start loading a page on your site, and if they get tired of waiting, they hit back and try next one.
According to Kissmetrics:
47% of consumers expect a web page to load in 2 sec or less.
One of the easiest way to speed up your website is to implement CDN (Content Delivery Network).
Besides implementing the CDN you can also optimize your site for best performance.
2. Find the Right Traffic
Find the right visitor for your website means share your content with those people which are related to your niche and interested in it.
If visitor quickly disappointed to your site this means that you have not describe things well or they are not interested in your niche.
Try to write good content, write relevant titles to your site materials, articles and information. Use keywords which are related to your site.
3. Check Your Site Home Page
This is opening page of your website. Does your opening page:
Offer all the necessary information at once?
Share your site with friend and get them feedback about your site design.
Try to make your site homepage attractive and engaging as you can.
4. Look at your Content
Is your site content able to keep readers?
Is your content engaging and relevant?
If your site is full of rehashed, repetitive information that teaches a reader nothing new, or failed to provide interested things that engage the reader, you won’t keep your readers interested.
If you are selling the things write the complete description or full service details.
If you are offering reading materials, are you added new and interesting things?
5. Test User Friendly
Test your site; is your site easy to use for visitor?
Some things to consider include:
Provide easy menu or lists for readers to find information quickly.
Fix up shoddy internal search engines.
Weave in lots of links to make sure that readers move smoothly through your site.
6. Improve Your Website Design
Your content and need to be attractive to catch more visitors. People don’t spend time on site that looks horrible or not easy to navigate.
If you running a website on CMS like WordPress then there are lots of themes available. Free WordPress Themes and paid themes.
Select the best theme for your website and if you are not using CMS then design your website as much user friendly as you can.
7. Fix HTTPS Mixed-Content Warnings
Mixed content warnings appear when your site running over HTTPS and also HTTP.
This is a big problem running the web all the time. Peoples migrating to HTTPS to take the advantage of SEO.
Test your site and ensure that they are not receiving HTTPS mixed content warning.
Use Google Chrome and check your website. See below screenshot for help.
8. Useful Internal Linking Structure
Add internal link to your posts. While choosing internal links focus on relevant and logical links.
Add those link which are highly relevant and potentially useful for visitor.
These internal links drive the traffic to your website from one article to other article.
Many people advocate for including dozens of internal links in your content as a way to decrease website bounce rate.
9. Avoid Popup
Visitors found irrelevant popup to be annoying. Mostly people hate the popup.
Popup annoy the user and leads to bounce. If you want to build a long term sites that generates a lots of organic visitors, consider limiting or totally avoiding popup.
According to Neil Patel:
Some popup are well designed and they will convert visitors into long-term readers, which is part of improving conversion rates. But, when we’re talking about search engine traffic and what makes search users excited, it’s a great user experience.
10. Create Landing Page
If you are getting the right traffic but your landing page doesn’t satisfy the visitor’s query then the website visitors are going to bounce the moment they arrive on your website.
Most users decide whether or not they like a website in the first couple of seconds.
Create a landing page and offer user something best which you are selling or anything relevant to user interest.
11. Use Video to Engage Audience
Video are highly engaging and grab a attention more so then text or even images.
You can use a full screen video as a background, or add it next to your call of action.
You can create a very effective video presentation with small budget by hiring a freelancer.
12. Updated Outdated Content
Keep up to date your website content. People like the updated content. Even search engine prefer that website which is regularly updated.
Updating the content is also great way to drive the more visitors to your website.
It’s also making your search engine raking better.
13. Create Awesome 404 Page
Google explicitly advises that your 404 error page should be useful in helping people find what they were looking for.
They also advise using the enhanced 404 widget to include a search box on your 404 page.
Using 404 page you can drive traffic back to your website.
14. External Links
You can understand that how important it is for your visitor to stick on your site.
So make all external links to open in new tab instead of current tab.
Many time users don’t come back to your site when external link open in current tab. So when you are linking to any external site, select the option which says “open in new tab” as shown in screenshot.
15. Mobile Friendly
More than the half of all internet users consumes content on their mobile devices.
If your website is not optimizing for mobile, you are begging for high bounce rate. When building out, or updating website all owner need to keep mobile in mind.
There is billions of website which are not optimized for mobile. Keep in mind to optimize your website for mobile and get ideal bounce rate.
16. Improve Navigation
If you don’t have good navigation to your website the visitor has no reason to stay after visiting the first page.
You need to make sure that a person can easily navigate your website to find what they are looking for.
Test your navigation using heatmap tool and make then user friendly.
17. Fix Broken Links
Broken links are important as it pertains to both web performance and reducing bounce rate.
Broken links can increase the rate at which visitors leave your website. A great free tool to analyze broken links is Google Search Console.
Spend a time fixing your broken links so that when a visitor hits your site they can find that what you are looking for.
18. Write Attractive Meta Description
A lot of website doesn’t write the Meta description. Meta descriptions are HTML attributes that describe what a particular web page is about.
Search engines use Meta descriptions to display a snippet of your web page, so that users can determine whether a particular search result is right for them, just by reading the description.
So write Meta description of 155 words. More than 155 words description not shown in search engine. Also include your keyword in it.
19. Easy to Read Articles
There are many blogger who don’t write concise, pointed article. Dividing your blog posts/articles creates a good and easy user experience.
Make your article scan able and easy to read for your visitor. Try to give a style to your headings (H2, H3, H4) , and use them to make your content scan able.
This will also help you to drive traffic via social media sites.
20. Copy Readability
In order to decrease website bounce rate you need to make sure that your website have good copy readability.
There are many free online tools where you can test out your copy’s readability.
If you are using CMS like WordPress and Yoast SEO Plugin, you have probably seen that this test integrated into the check of your on page SEO.
The more readable your content, the better user experience and lower your bounce rate.
21. Related Posts
Showing related posts help a lot, because once a reader is finished reading the article, he may want to read more about that topic or similar one.
There are many WordPress plugin such as Yarpp which recommend posts on related topic.
Start showing related post on based on categories and tags. More closely related post encourages more clicks.
22. Be Careful with Ad Management
Some people and sites rely on ads to make living but be careful that you don’t overdo it. Try to avoid popup ads at any cost and make sure to clearly separate your content from your ads.
Google has also said that it penalizes sites for having too many ads.
Don’t place ads in places where visitor looking for information, such as the menu bar or search box, as this can frustrate people.
23. Internal Search
If you currently don’t offer search functionally on your website or if you don’t regularly review internal search analytic, then you are missing bot.
Web user search for information on your website which they are looking for.
Enable search functionality on your website so that user fined the related information which they are looking for.
24. Use High Quality Images
Images are another effective tool that you can use to decrease the website bounce rate.
You can see many website using high quality images because they have proven to be more effective.
You high quality images as a full screen backgrounds, parallax background and background slides. This will help you to decrease website bounce rate.
25. Do not Use Pagination
This could actually be posited as a way to decrease website bounce rate, but I think the drawback of annoying users outweighs this particular aim.
People can scroll, so there’s no need to paginate. The only reason I can think of is to falsely inflate page views.
26. Browser Compatibility
Make sure you have tested your website in all browsers and website is compatible. As bounce rate in internet explorer is 20% higher then Google chrome.
So there is most likely an underlying issue going on here causing this.
Test and test your website again and again so that you are decreasing bounce rate in all browser.
27. Show Credibility
Consumers are getting smarter every day, this means that they go through careful examination of an offer before they make up their minds.
After the initial assessment of your product, consumers quickly look around to find out how reliable your site is.
One way to do this is to establish SSL/TLS trust.
According to a GlobalSign survey, 84% of shoppers abandon a purchase if data was sent over an unsecured connection. By knowing they are safe you can ensure a visitor won’t bounce from your website.
28. Turn Off Auto Play
So you have got product videos made and uploaded them on all the product pages to grab a pie of the rich online video market?
Great. After all, videos have proven to increase conversions for Zappos and many other companies.
But beware my friend. In your jest to increase conversions, don’t annoy the prospects by thrusting a video on their face. Don’t auto-play the videos.
As you can there are a lot of ways you can work on to decrease website bounce rate and hopefully that will also result in higher quality traffic and more conversions, as they both go hand in hand. Do you have any other good ways to decrease website bounce rate that we might have missed? If so we would love to hear about them below.
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