Lets start with the next Phase 9 in my blogging series. This phase is about Content Promotion Checklist; where & how you can promote your content?
Just in case you missed my previous Phase 8, have a look "how to make money from your blog".
Are you a blogger or marketer? Do you own an online business?
If you come under any of these mentioned above you must be struggling with one thing. And that is, what strategies to follow to promote your content?
One big mistake I always observe with many newbie bloggers is that they don’t follow any content Marketing tactics as their daily routine task.
Actually, not just newbie bloggers I see many professional bloggers doing full-time blogging are not much concerned towards content promotion strategies.
Instead, many of them are more focused on other factors like;
You write an awesome well informative post, and just publish on your blog and waiting for the hordes of readers to leave hundreds of comments on your site.
Do you think your waiting really pays you?
The truth is “It doesn’t”. Yes…You need to follow content promotion checklist to get tons of likes, shares and comments.
What is Content Marketing?
As you think, Content Marketing doesn’t wind up with sharing on social media networks such as Facebook, Google Plus, and Twitter etc.
Do you know what exactly content marketing is?
Content Marketing is a marketing campaign based on creating epic content to drive a specific call-to-action - usually to attract and retain customers.
The international brand Pepe Jeans says, “When they improved their post frequency and followed different content promotion tactics, they enjoyed 70% more customer engagement via comments and their Facebook fan database to over 2,000,000.
Recent statistics revealed that nearly 80% of consumers prefer reading informative articles to get company/product information before buying the service/product.
According to The Content Marketing Institute, 60% to 70% of the created content is not being used.
Do you know why it is? It’s because of the lack of content promotion strategies or your topic could be irrelevant to the buyer audience.
Why Should you Market your Content?
As I already discussed above, if you want your content to get the maximum exposure you need to market your content.
No matter what marketing medium you choose but only content marketing strategies can get you more traffic, engagement and sales.
How do you expect to get sales out of your content without promoting it? You shouldn’t just let it layered deep within your blog archives.
By following my content promotion checklist given in this article, your same old content can reach out to many new readers, buyers or clients.
But not every piece of content can get engagement and conversions as it really depends on the quality of your content and the blogging platform you are using for your business.
Things to do Before getting into Content Marketing
Before getting started with the Ultimate Content Promotion Checklist. There are few things you need to do to get better results from your content marketing strategies.
Step #1 – Set up a Blog
Before you start creating and promoting your blog post, it’s important that you create your own blog and that needs to be a self-hosted blog. As a blog hosted on free hosting always has limitations with many features.
And many platforms don’t really approve them for submissions. You need to do your research before you set your mind for any web hosting to pick for your blog or business website.
You need to set your budget, requirements and features accordingly before buying any web hosting. Picking a wrong one can lead you to many issues like server issues, traffic loss, drop in your search engine ranking and much more.
You can go through my previous experience with my last web hosting which cost me lots of traffic drop. Which makes me migrate to another web hosting service which is InterServer and still using it.
Pick a domain name for your blog, choose your hosting plan, complete with your registration. Log in to your hosting cPanel and install WordPress on your blog.
It might seem like a piece of cake but creating and setting up your own blog needs little research and hard work. Make sure to do these settings after installing WordPress on your blog.
There’s a lot to choose from. There are so many blogging platforms available for you to create a blog but you need to make a choice according to your blogging requirements, few popular blogging platforms options are WordPress.org, WordPress.com, Tumblr, Blogger and more…
Click here to read my complete guide to start a WordPress blog.
Now, it comes to choosing the web hosting plan. There are many hosting plans available. It’s up to you to choose the best that won’t break the bank!
My Recommended Web Hosting Services:
Budget-friendly: Bluehost starts at $3.95/mo (Use this link to get a special discount), SiteGround starts at $3.95/mo (Use this link to get a special discount) and InterServer starts at $5/mo (Use this link to get a special discount).
Here at LoudTechie, I use InterServer web hosting.
Premium: WP Engine starts at $29/mo (Use this link to get 4 months FREE)
Step #2 – Create an Epic yet Interesting Content
Make sure to create a content that is engaging, interesting and informative! And also convey the main theme of your content by giving meaningful headline.
According to David Ogilvy, “On the average, 5X times as many people read the headline as read the body copy.” Create a headline that is magnetic enough to attract readers in.
Before finalizing the headline, ask yourself,
Read this post to know more about the important ingredients to boost reader engagement on your blog.
If you still have doubts about creating an epic content, here are few guides I recommend:
- The Ultimate Guide to Writing Epic Content That Will Go Viral
- Guide to Create Epic Content
- Demystifying Epic Content: How to Actually Create It
- Things Need to Know Before Writing a Blog Post
Create an epic content which means an in-depth case study that is filled with detailed points, statistics, images, step-by-step guides, how-to’s articles, list articles, information that will actually help your reader to take action.
According to one of my recent study based knowledge a resourceful content article has 80% more chances to be get clicked by visitors depends on your article topic.
Once you’ve got the content ready, add spicier to your blog by adding eye-catching images.
Since you’re ready with the content curation, now it’s time to start making sure your content is seen everywhere.
Step #3 – Formatting your Blog Post
There are few common questions I have been asked by many new bloggers. What my first blog post should be like? How should I start with my very first blog post? Do’s & don’ts for my first blog post? How to write a perfectly optimized blog post?
There are so many questions but my answer to them is “At the start of your long blogging journey don’t make things complicated for your first blog post.”
Write what you want to convey through your blog, share your ideas, and share your views about starting your blog. Don’t get too much money minded and don’t show too much love for the freebies.
Decide your short and long-term goals and just STICK to it.
Crafting the Perfect Content Format:
- Post Headline
- Post Meta Title and Meta description
- Get your keywords researched
- User-friendly interlinking
- Proper Use of heading tags (h1, h2, h3)
- Use optimized and compressed images
- Your content length matters
- Option to share content
- Make a good use of LSI or long tail keywords
- Post Snippet
- Optimized permalink structure
- Focus keyword
- Shortened URL for social sharing purposes
Once you’ve done with all these, now it’s time to start promoting your blog post content by following the best content promotion checklist.
Content Promotion Checklist
Anyone can create content but to market, your content for the right audience is where many fails. Content production without content distribution won’t get you any leads.
As a blogger or marketer, you must follow a content promotion checklist so that your content can reach the right audience.
There are so many digital marketing strategies explained by marketers but each may reflect different results for different content and niches.
Let’s get started with our Content Promotion Checklist.
Note: Some of the resource sites may repeat on different platforms.
Share it on Social Media
When it comes to content promotion checklists, the first and foremost thing which strikes our mind is “Sharing on Social Media Networks”.
Yes, there are so many social networks you can use to share your content.
But even social networks show different results for different content niches. So you need to analysis your content marketing results from time to time, so that you can shortlist your long list of social networks for content distribution.
And work only on those from which you are getting any engagement. Don’t forget to install social media plugins on your WordPress blog.
Follow the list below to get more exposure from your Social Media,
There has been so much discussion regarding “best time to post on social media” and that should be when those people by whom you want your content should be seen are online.
By sharing your blog post at the best time, your content will get better traffic, better engagement and more followers.
Just to get help with your workloads you can use social media management tools to maintain your brand consistency on social media.
Social media marketing tools like Buffer and HootSuite can help you to share your blog posts and you can automate the process with scheduling date and time.
Emails to Your Subscribers
It is the easiest, effective yet affordable approach you can use to promote your content and connect with your audience. Let them know about your latest content.
With email marketing, you can always drive in your lost visitors back to your website.
Reach out to more audience by “Marketing your content in front of your customers via emails”.
Investing in email marketing is the best option to generate more leads, traffic and engagement within the short period of time.
There are many email marketing services you can use such as Aweber, GetResponse, MailChimp, etc.
Click here to find out top best email marketing tools available!
Submitting to Popular Social Bookmarking Sites
Apart from going viral, submitting your blog URL to social bookmarking sites like Delicious, Digg, Reddit, StumbleUpon and many others will drive more traffic to your blog.
Few helpful guides you can use for your content distribution:
- Guide to Reddit Marketing
- Guide to StumbleUpon Marketing
With WordPress, it’s easy to leverage the power of social media on your blog with plugins. There are many Social media plugins like Social Warfare, Monarch, Shareaholic, and more which will help users to share it quickly on their social bookmarking networks.