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5 Ways Marketers Can Retarget Their Audience Blog


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Every brand experiences the unfortunate situation where visitors come to their website but leave without converting. Even the best ecommerce websites experience this on a daily basis. In fact, the majority of visitors to your website will leave without converting. However, that does not have to be the end of the line. These individuals have shown an initial interest in your brand, and for that reason they are (or should be) seen as valuable to you. So, how can you make something of this interest? In short: retargeting. You’ve likely heard of this before, and additionally have likely been retargeted yourself. You know what it’s like- you view something on a website one day, and the next an ad of that very product pops up while you are viewing a different website or are scrolling social media (for example). Retargeting is a great tool that all brands should utilize in an effort to increase conversions. Due to its success, there are numerous platforms and strategies that you can use for your retargeting efforts. If you want to get started but aren’t entirely sure where to begin, keep reading to see 5 different ways you can retarget your audience.
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