According to study, “Vietnam Online Advertising Market” the companies currently operating in Vietnam online advertising market are GroupM, Digital Marketing Vietnam, Publicis, Dentsu, Blueseed Digital, Mirum, PHD Media, Adtima, CleverAds, Face book, Zalo, Google, CocCoc Browser, FPT Online.Most of the players in Vietnam compete on the basis of promotion strategies, major clientele,their networking, and the platforms used for digital advertising.Pricing, brand value and advertising strategies adopted by a particular vendor are considered as of high significance in order to reach a wider intention audience in the country.
The market of Vietnam online advertising is primarily driven by growth in internet & smart phone penetration. Some other driven aspects include rise of e-commerce in Vietnam, rising innovative technologies, increasing government’s initiatives and increase in social media users. Apart from benefits, few of the issues & challenges are lack of proper hosting infrastructure, regulations by communist government, newspaper & television still dominates the advertisement market, difficult to measure an ad’s reach and gaps between brand and agency etc.
In Vietnam, the online advertising market is being conquered by the traditional channels of advertising for instance newspaper, television, magazines and radio. It is estimated that this market will be grown due to higher internet penetration and the increased use of smart phones. It is also expected that the industry is anticipated to have a CAGR (2018-2023) of approximately 21%, owing to the availability of software that could measure ads reach & optimize the monetization rate.
For more information on the research report, refer to below link:
Vietnam Online Advertising Market
Ankur Gupta, Head Marketing & Communications