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An RCA Records exec explains his 3 main strategies for making music take off on TikTok, which has become an essential marketing tool


With hundreds of millions of users globally and a music-focused user interface, TikTok has became the main platform for record labels to reach young fans.
And as live shows have been put on hold dur…




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An RCA Records exec explains his 3 main strategies for making music take off on TikTok, which has become an essential marketing tool

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