Even as a boy Andrew Carnegie discovered the astonishing importance that the people place on their names. When he was ten years old, he had a father rabbit and mother rabbit. He awoke one morning to discover that he had whole nest full of all rabbits and nothing to feed them.
What do you suppose he did? Well, he had a brilliant idea. He told a half a dozen boys in his neighborhood that if they would go out everyday and pull enough dandelions and grass and clover to feed the rabbits, he would name his rabbits in their honour. The plane worked like magic, and here is the point of story.
Andrew Carnegie never forget that incident. And years later, he made millions of doller by using the same technique in business. He want to sell steel rails to Pennsylvania Railroad. J. Edgar Thomson was president of railroad then. So Andrew Carnegie, remembering the lesson he had learned from his rabbits built a huge steel mill in Pittsburgh and called it the J. Edgar Thomson Steel Works.
Let me ask you a question. When the Pennsylvania railroad needed steel after that where do suppose J. Edgar Thomson bought them?
By Dale Carnegie