Want to use mobile live-streaming to market your business?
Have you tried Periscope?
Periscope is already proving to be an incredibly powerful social tool, and savvy marketers are using it in innovative ways to grow their businesses.
In this article you’ll discover six ways to use Periscope for your business.
#1: Show Live Product Demos
If you’re launching a new product, share the details with your audience on Periscope. You can do an interactive product demonstration by answering pertinent questions from viewers. Showcase cool product features, packaging and more.
In this example Instagram coach and retailer Sue Zimmerman shows viewers how to apply Flash Tattoos (gold temporary tattoos) to their skin.
#2: Share Industry News
Periscope is a way to break news to your online community before anyone has a chance to write about it. Publishing a half-decent blog post on an industry innovation could take hours. On Periscope, you can simply talk about marketplace trends and then use your conversation with viewers to write a blog post or produce a training video.
Sharing relevant news is a great way to position yourself as a go-to person in your industry, which sets you apart from your competition and gives you perceived authority.
#3: Connect With Influencers
Periscope is a great way to connect with influencers in your industry. To get noticed, show up regularly to their broadcasts, make insightful comments, ask intelligent questions and share their broadcasts on your social channels.
If you want to develop a deeper relationship with an influencer you’ve met in person, Periscope can help with that, too.
To remember to tune into specific broadcasts, turn on your push notifications and then mute everyone except the people you want to connect with.
If you know certain influencers will broadcast at the same time every day, add a reminder to your calendar to tune in.
#4: Take Viewers Behind the Scenes
To connect with viewers on a personal level, use Periscope to give them a glimpse into your life or take them behind the scenes of your business. You can start a conversation by answering questions from your audience during the broadcast.
As a preview to his podcast, Lewis Howes did a Periscope broadcast from the home of fitness guru Gabrielle Reese and surfer Laird Hamilton. People were able to chime in with questions they wanted Lewis to ask the couple in his podcast interview.
If you’re an author, share an update about your upcoming book or ask your audience for feedback on the title or a chapter you’re working on. If you own a retail shop, give people a sneak peek at new items that have arrived.
#5: Build Your Mailing List
Periscope broadcasts can be an opportunity to build your mailing list. During your broadcast, ask viewers to leave their email addresses in the comments to sign up. Then you can enter the addresses into your database later.
While this may create a little extra work for you, the signup process removes a barrier for viewers to join your mailing list.
A note of caution: Because you’ll be entering the email addresses manually, you may want to turn on opt-in confirmation emails to be certain you’re complying with international email marketing regulations.
#6: Provide Content for Other Channels
You can repurpose your Periscope broadcasts to provide content for your other social channels.
Although Periscope videos can only be broadcast vertically, some users have come up with innovative ways to work creatively with the vertical layout. You can also hack the layout to crop videos for YouTube or other social channels.
Here’s a SlideShare presentation showing how to hack the vertical layout by using a tripod with iPhone and iPad mounts.
To repurpose your content for other networks, look for creative ways to hack Periscope’s vertical layout.
Be sure to turn on Autosave Broadcasts in your Periscope settings so you don’t have to remember to save your broadcasts each time.
Another way to save broadcasts is to mirror the content on your desktop computer(with a tool like AirParrot or AirServer) and then record it using software like Camtasia or ScreenFlow.
Cross-Promote Your Broadcasts on Other Social Platforms
If you want to build buzz and attract more targeted followers, cross-promote your Periscope broadcasts on other social platforms.
A simple way to do this is to create a post to promote your broadcast. Include a graphic featuring your Periscope channel and hashtag (if you have one) and make sure to note your headline and broadcast time in the post.
You can schedule the post with a tool like Edgar or Hootsuite to ensure it goes out before your broadcast.
Over to You
If you haven’t already caught onto this social media trend, Periscope enables you to share live-stream video with other users on the platform. You can have real-time, chat-based conversations with viewers during your broadcast.
To build a solid following on Periscope, it’s important to broadcast your content on a consistent, predictable basis. A regular schedule lets people know what to expect from you, which makes it more likely that they’ll remember to tune in.
There are many more ways businesses are innovating with Periscope, and I hope these ideas will inspire you to jump on board and give it a try