2021-08-09 17:08
How often we remember our mentors who have helped us through our journey, who have pushed us in achieving our … More Read More
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A blog about many stories and reviews. A small world created by Sonali Agarwal
2021-04-10 11:04
Hello Everyone!! 21-years-old Bhavya Jain’s book ‘Big and Small Traits of Life and Business’ was recently launched. Bhavya Jain is … More Read More
2020-12-26 16:43
Hello Everyone!!! How are you? Today I bring before you my conversation (well an online conversation.. to be precise :P) … More Read More
2020-12-11 12:03
Hello Everyone, Today I am here with the review of Just Herb’s Bhringraj Oil which I received few days ago. … More Read More
2020-12-08 06:09
From food to art to warmth: New cafe in the city, ‘Jaipur Blues’ offers it all New memories this winter … More Read More
2020-11-02 16:13
Hello lovely people! Hope you are staying safe while enjoying the festive season ❤ I am a lover of spa … More Read More
2020-10-21 13:47
Diwali is round the corner & the feeling of festive vibes fills up everyone’s heart with so much joy & … More Read More
2020-08-01 12:35
As it is quite evident that human beings are beginning to accept the fact and have to learn to live … More Read More
2020-05-29 09:03
Tell us about yourself and about your latest book. Considering the genre of my writing, I’m a surprisingly ordinary (aka – boring) person! I’m a single mom of six chi… Read More
2020-05-06 12:33
Due to COVID-19, people across the globe have started washing their hands more often. The World Health Organization (WHO) advisory calls for washing hands for at least 20 seconds. But, this… Read More
2020-05-06 12:24
The government has extended the deadline for the monthly submission of issues of newspapers empanelled with Directorate of Advertising and Visual Publicity, which they are req… Read More
2020-05-06 12:08
More than three decades after it was last seen on our television screens, ‘Ramayan’ was brought back by public broadcaster Doordarshan (DD) to entertain Indians during lockdown… Read More
2020-05-01 11:44
HDFC Bank has released #HumHaarNahinMaanenge (we will not give up), a collaborative song of hope. The single is a tribute to the indomitable spirit of India and millions of Indians who are s… Read More
2020-05-01 11:29
It’s easy to lose hope in the middle of a pandemic that is currently threatening the world’s population. Instead, Coca Cola wants to take this opportunity to remind us how resill… Read More
2020-04-30 14:27
Marico , leading consumer companies, has announced its foray into the vegetable and fruit hygiene category with the launch of Veggie Clean, made with a unique mix of 100% safe ingredients. W… Read More
2020-04-30 13:12
The multinational market research firm Ipsos globally released the findings of their 14 country COVID-19 survey today. The poll consisted of more than 28,000 people from across 14 countries… Read More
2020-04-30 12:59
Mondelez India, one of the country’s leading snacking companies, today launched a limited-edition Cadbury Dairy Milk ‘Thank You’ bar in recognition of the generous spirit o… Read More
2020-04-30 12:46
During the month of January 2020, ASCI investigated complaints against 342 advertisements, of which 110 advertisements were promptly withdrawn by the advertisers on receipt of communication… Read More
2020-04-30 12:37
Bajaj Allianz Life Insurance has launched a digital campaign #GoalsNeverLockDown, to encourage people to continue pursuing their life goals remotely, at a time when they cannot step out of t… Read More
2020-04-30 12:22
E-commerce marketplace Snapdeal has partnered with mobile gaming startup Gamezop to add gaming options for users visiting the site and increase engagement. Gamezop’s top gaming titles… Read More
2020-04-29 13:23
Living up to the 57-year-old legacy of entertaining audiences across categories, genres, and now beyond geographies, India’s leading content powerhouse Shemaroo Entertainment is launch… Read More
2020-04-29 10:35
Gurgaon based creative agency, Blue Vector has won the social media mandate for Volvo Cars, India. As their social media outreach partner, Blue Vector will create social media campaigns for… Read More
2020-04-29 10:27
The world’s largest advertising company, WPP, which owns agencies such as Wunderman Thompson, and GroupM announced that it will execute more rigid plan to have deep costs amid decline… Read More
2020-04-29 09:52
Digital solutions agency, Mirum India has announced that it will be responsible for implementing Salesforce Marketing Cloud solutions for Zomato and Pine Labs. Mirum India is a Salesforce Go… Read More
2020-04-28 13:20
The Telecom Regulatory Authority of India (Trai) has suggested reviewing the structure and methodology of television ratings monitoring agency, Broadcast Audience Research Council, or BARC… Read More
2020-04-28 12:57
COVID-19 pandemic has forced major film festival to either postpone or cancel their event for the year, thus robbing filmmakers and movie studios of crucial windows to promote their new offe… Read More
2020-04-28 12:08
Demand for digital advertising is shriveling after a decade of explosive growth amid the pandemic-fueled downturn. That could complicate things for Google and Facebook, who for the first tim… Read More
2020-04-28 11:24
India’s leading telecom provider, Bharti Airtel has announced a multi-year agreement with Nokia to deploy it’s SRAN solution across nine circles in India. The deal, which accordi… Read More
2020-04-28 10:18
Lockdown and COVID-19 has urged people to prioritize personal hygiene over any other factor. Restaurateurs have been worrying about the changed in people mindset due fears about health safet… Read More
2020-04-27 13:45
Sleepwell, India’s leading mattress brand from Sheela Foam, has lent aid to the Indian healthcare sector in its fight against the Coronavirus pandemic by ensuring timely supply of matt… Read More
2020-04-27 13:34
The Drum’s ‘World Creative Rankings Report’ has been released and Wunderman Thompson India is the only full-service Indian agency to be featured in their report of the &lsq&hell…Read More
2020-04-27 10:19
Pentonic, a brand from the house of Linc, one of the leading manufacturers of writing instruments in India, has uneviled it’s new ad to make a bold stand against plastic pollution this… Read More
2020-04-27 10:04
NIVEA, the Skincare Brand, has partnered with Zomato and Swiggy in multiple cities of India to ensure safe home deliveries of essential hygiene products, directly to the consumers’ doo… Read More
2020-04-27 09:52
India’s premier direct to home cable service provider, Dish TV has partnered with OTT provider MX Player to offer video-on-demand content to its customers. DishTV & d2h users… Read More
2020-04-25 13:58
India’s largest at-home service provider, Urban Company has unveiled its fresh logo with a mask thus giving #LogoGoals to businesses. While few are finding it cute, many others are tak… Read More
2020-04-25 11:41
Food Tech and grocery delivery platform Swiggy has partnered MTR Foods Pvt. Ltd for delivery of essential food products across categories in the latter’s portfolio. The partnership wil… Read More
2020-04-25 11:11
In an important move to compete with group video call platform, Zoom, Whatsapp has increased its user limit in Group Video Call to 8 from 4 earlier. In a post by Facebook said &ldq&hell…Read More
2020-04-25 10:17
It’s been close to a month since Disney+ launched its Indian Operation with Hotstar. Now in an important partnership, the OTT platform has partnered with leading telecom operator Airte… Read More
2020-04-24 10:15
The Delhi High Court has restrained Hindustan Unilever (HUL) from airing ads for Lifebouy soap, which allegedly disparaged Dettol antiseptic liquid. Dettol is a Reckitt Benckiser (RB) brand… Read More
2020-04-24 09:35
Kinnect, a leading Digital Marketing Company in India, has won digital marketing mandate of video-sharing social networking service, TikTok India. Kinnect offers Interactive Services range f… Read More
2020-04-24 09:16
In an important move to make advertisement more transparent, Google has made an important announcement regarding terms and conditions of advertising in its search pages. Google will now requ… Read More
2020-04-23 16:00
BARC India, which run Television Measurement in India and Nielsen, which runs a 12000 strong smartphone panel in India passively capturing smartphone behaviour, have jointly released there 5… Read More
2020-04-23 12:50
Hand Sanitisers are among few products that are flying off shelf as demand for these products have exceeded the supply due to its importance in COVID-19 disease. Many FMCG companies have jum… Read More
2020-04-23 11:38
Coronavirus’ extended lockdown is taking its toll on revenues of many sectors of economy. Media and film industry is among worst affected industries due to shut down. Cinema halls were… Read More
2020-04-23 10:56
Coronavirus outbreak has created havoc in world with number of active cases crossing more than 2.6 million people. As the virus reaches its peak in India the need of social distancing and st… Read More
2020-04-22 16:11
On the occasion of World Earth Day, the Godrej Group, with the help of a digital film, attempts to spread an important message around building a greener and healthier planet. The film intend… Read More
2020-04-22 14:57
PINKVILLA Press Release We are in the midst of a coronavirus outbreak and in lieu of flattening the curve and stopping the ascension of a global pandemic, we are all quarantined and practisi… Read More
2020-04-22 14:41
Fieldfresh Foods Pvt. Ltd on Wednesday announced strategic tie-ups for its premium food brand, Del Monte, with online food delivering platforms Zomato and Swiggy as well as door to door deli… Read More
2020-04-22 13:40
As the world struggles to curb the spread of the coronavirus pandemic, brands need to recalibrate their strategies for a changing world. It’s no secret that the way we live and work ha… Read More
2020-04-22 11:02
It was an important day for India’s Telecom Sector with the US based social media technology giant Facebook buying 9.99% stake in Reliance’s Jio Platforms for $5.7 billion moment… Read More
2020-04-21 16:16
FCA India, manufacturer of the SUV brand ‘Jeep’ has announced that it has retained Leo Burnett as its creative agency following a multi-agency pitch. The agency has b… Read More
2020-04-21 14:43
Digital marketing agency, iProspect India has won the digital mandate for the Indian financial services and banking leader – State Bank of India (SBI). The agency comes under digital m… Read More
2020-04-21 13:20
Food tech platform Swiggy is about to undertake massive job cuts in its cloud kitchens to match decline in number of online order due to COVID-19 as per report. The layoffs will take place f… Read More
2020-04-21 12:07
With India under lockdown due to the coronavirus pandemic, YouTube records 20.5% rise in subscribers as the video sharing platform garners over 300 Billion views in Q1 2020, according to the… Read More
2020-04-20 14:53
Few days back, Zomato had announced that the food tech platform will sign up restaurants for its new Contactless Dining platform which will began once the lockdown ends. After Contactless De… Read More
2020-04-20 13:43
As the COVID–19 outbreak has reached the remotest corners of the world, life for football fans around the globe has come to a standstill. Football fanatics, especially the passionate a… Read More
2020-04-20 13:26
News industry is one of most affected industry in COVID-19 outbreak with advertising revenue declining substantially. Though the online viewership has spiked due to lockdown but its conversi… Read More
2020-04-20 11:31
India’s third largest E-commerce player, Snapdeal has entered OTT market by offering a streaming service in partnership with Hungama Play. The service offers short-format content, movi… Read More
2020-04-20 11:03
Online music streaming platform, JioSaavn has launched an exclusive service for podcast creators named ‘JioSaavn YourCast’. The latest offering allows podcasters to upload their… Read More
2020-04-20 09:44
A guest article by Dhruv Gaur, Digital Strategist at Triature Digital Marketing & Technology Pvt. Ltd With Ramadan approaching, Facebook recently published a new set of insight, a micro… Read More
2020-04-19 16:00
Ministry of Home Affairs of India, on Sunday, did completely U turn on its order to allow e-commerce companies to deliver non-essential goods from 20th April. The e-commerce companies though… Read More
2020-04-18 14:08
Concept of contactless delivery has been used by restaurant and food delivery partners like Zomato, to build trust among consumers for online delivery during lockdown. On Saturday, Zomato an… Read More
2020-04-18 12:55
Indian movie producer and distributor Eros International on Saturday announced an all-share merger with Hollywood’s STX Entertainment to create an equally-held global entertainment com… Read More
2020-04-17 18:04
Coronavirus has adversely affected sales of many companies thus forcing them to redesign their marketing budget. On the other hand, FMCG major, Procter & Gamble has reiterated that they… Read More
2020-04-17 17:31
In an important foreign acquisition, homegrown automaker TVS Motors has acquired Norton Motorcycle, a 122 year-old motorcycle company founded by James Lansdowne Norton in Birmingham. The ico… Read More
2020-04-17 16:25
Hand Sanitizers are need of the hour during the current COVID-19 outbreak. The demand of hand hygiene products is at peak due to it’s importance in protection from coronavirus transmis… Read More
2020-04-17 15:54
In a bid to help its news partners during the COVID-19 pandemic, Google on Friday announced to waive ad serving fees for news publishers globally on its Ad Manager for five months. Many news… Read More
2020-04-17 10:05
Following the likes of Voot and Disney+Hotstar, streaming service Zee5 has launched a dedicated offering for children in Zee5 Kids, which will offer over 4,000 free hours of content across n… Read More
2020-04-16 17:39
The World Health Organisation (WHO) is orchestrating with pop superstar Lady Gaga and Global Citizen the biggest virtual concert in recent memory to raise funds for the frontline healthcare… Read More
2020-04-16 16:11
Gozoop, an integrated communication agency, through it’s do good ecosysytem 1SmallStep Foundation is serving slums of Mumbai amidst the COVID pandemic. Currently the Foundation, throug… Read More
2020-04-16 16:01
Premier advertising agency, TBWA India, has launched a microsite that aims to be a resource for marketers looking for insights to help them deal with the rapidly spreading global pandemic. T… Read More
2020-04-16 13:38
Over the last few weeks, Samsung India teams have engaged with various governments, local authorities, and healthcare professionals to prepare a broad and meaningful strategy in the fight ag… Read More
2020-04-16 13:30
On Thursday, several reports in news started circulating about a pizza delivery executive being tested positive for coronavirus in Delhi. This news spread created fear among people who were… Read More
2020-04-16 12:30
The Advertising Agencies Association of India (AAAI), the country’s apex body for advertising companies, has sought urgent support from the government to ensure business cont… Read More
2020-04-15 17:25
Disney+ debuted in India with Hotstar in early April, thus bringing wide array of shows and movies from the different properties that Disney owns. This includes the likes of movies from Marv… Read More
2020-04-15 16:42
Women’s brand, Femina has stepped up in these challenging times and introduced a cover page that showcases the exemplary efforts shown by real women warriors of this crisis… Read More
2020-04-15 16:24
HDFC Bank has launched social distancing campaign #HDFCBankSafetyGrid. Conceptualised and created by Leo Burnett India, the campaign to cover over 4,000 essential service stores across… Read More
2020-04-15 14:39
In one of our previous reporting, we had highlighted how Vodafone has brought back its famous mascot Pug to promote message of Stay At Home in current Covid-19 outbreak. Vodafone has been co… Read More
2020-04-15 12:33
Digital and social media marketing agency Autumn Grey recently released a report titled ‘COVID-19 India – From the Social Media Lens’. Among the topics included in the repo… Read More
2020-04-15 12:03
The News Broadcasters Association (NBA) on Tuesday urged the government to reduce GST on media advertisements to 5% from 18% right now. This will bring its GST at par with the print media th… Read More
2020-04-14 18:14
Mumbai has been hardest hit in coronavirus pandemic with total active cases rising to more than 1500. The government has been taking several initiatives to stop transmission of this virus. T… Read More
2020-04-14 17:39
Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, today announced its a… Read More
2020-04-14 17:22
With talks of the nationwide lockdown getting extended gaining momentum, Berger Paints India Limited has come forward to help painting contractors tide over the crisis through financial assi… Read More
2020-04-14 15:58
One of big four accounting organizations in the world, KPMG recently released its report titled “COVID-19: The many shades of a crisis- A media and entertainment sector perspective&rdq&hell…Read More
2020-04-14 15:02
Facebook has reportedly cut its advertisement rates by nearly 20% in recent weeks as ad spending on its platform has taken a severe hit owing to the COVID-19 pandemic. Accordi… Read More
2020-04-14 13:18
The lockdown across the country has been in place since March 25 but even before that most of the companies had asked employees to work from home. The work-from-home effect has led to a decl… Read More
2020-04-13 17:41
Food delivery platform Swiggy on Monday expanded delivery of groceries and household essential services to over 125 cities in the country. The company first piloted the delivery in February… Read More
2020-04-13 15:14
SBI Life Insurance has unveiled ‘We Can, We Will !’ anthem campaign that reiterates the power of collective unity and solidarity to fight the spread of Covid… Read More
2020-04-13 14:27
The current pandemic has affected several industries, one of which is the automotive sector. With no scope of stepping out to shoot ads with speeding cars on the tarmac, automotive brands ha… Read More
2020-04-13 11:44
In a bid to stop circulation of fake news, India’s premier Digital payments and financial services platform Paytm has now added section of free access to e-newspapers of various nation… Read More
2020-04-13 10:56
Amid lockdown, Prasar Bharti’s Doordarshan played a masterstroke to telecast its old iconic mythological serials like Ramayan and Mahabharat, thus making DD as the most watch… Read More
2020-04-13 10:23
Fast-food company McDonald’s India has collaborated with Paytm to distribute hygienic food to healthcare workers in Mumbai McDonald’s said in statement “To express its grat… Read More
2020-04-13 09:23
Digital solutions agency, Mirum India has been selected to provide marketing automation services to Silver Arrows Automobiles Pvt Ltd & Bimamitra. Miru… Read More
2020-04-12 12:35
Digital payments platform Paytm on Saturday said contributions for the PM CARES Fund for the COVID-19 crisis have crossed Rs 100 crore on its platform. Paytm had earlier announced… Read More
2020-04-12 12:08
Twitter backed ShareChat has announced that it will promote government’s Covid-19 contact tracing app Aarogya Setu by setting aside advertising credits of Rs. 5 cro… Read More
2020-04-12 10:55
On-demand streaming services such as Netflix, YouTube, Hotstar and Amazon Prime Video have become increasingly popular among young people in India. As per study done by global team of resear… Read More
2020-04-12 10:34
With the ongoing nationwide lockdown, Bollywood is surrounded by uncertainty. Losses are shooting up, and the trade fears that the upcoming months will see a tough run at the box office. Ove… Read More
2020-04-12 10:14
Brand of steel doors from Tata Steel, Tata Pravesh has released a film #DoorsOfIndia. The film demonstrates how India is united in its fight against Corona, shutting all its d… Read More
2020-04-11 15:48
India’s current lockdown has made tough for consumer goods company to sell its product via preferred brick and mortar model. Many companies have partnered with platforms with door to d… Read More
2020-04-11 14:53
In an exclusive email interview, Nestlé India’s Chairman and Managing Director, Suresh Narayanan told BusinessLine that the industry will need to gear up for the &lsqu&hell…Read More
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