It seems weird to only now be mentioning Kinfolk in a Typofiles column because 1. it’s beautifully designed and 2. it has a base in my hometown. I’m so intrigued by its enormous growth in the publishing industry (during a time that every mainstream Magazine seems to be shrinking by the day) and its focus on premium pricing in an effort to keep advertising to a minimum.
I’ve passed by the magazine what feels like 1,000 times over the years in bookstores, hip clothing boutiques and everywhere in-between but something always held me back — as drawn as I was to the simple cover imagery, the content inside never really spoke to my Lifestyle.
I’m not big on entertaining or living a slower lifestyle and I’m also not much of a foodie (I could literally eat the same exact thing every day and be happy) so I always felt like I was glimpsing into someone else’s thoughtfully curated life. It was beautiful….but it wasn’t me.
But, something with this issue feels different. It feels less local, less home-y and much more worldly…which makes sense since the primary topic in this release revolves around travel.
Travel is just the start of it, though. The interviews are refreshingly unique and focus on underground creatives. The fashion editorial all about hats focuses more on the design details than gorgeous models with unattainable physiques.
I’m late to the game with getting into Kinfolk and I’ve been trying to pinpoint what makes it feel so different than a lot of the big, mainstream magazines out there.
I think it all comes down to thoughtfulness.
The design is thoughtful. There aren’t advertorials selling a bunch of random products spliced in every few pages. There’s crisp article intros with tasteful type and a surprising amount of white space. Interview subjects are often photographed in their own surroundings instead of brightly lit studios. There’s photos of people doing what they excel at, feeling natural and unposed, whether it’s playing piano or dancing.
Even with its continued growth, the magazine retains an authencity that’s refreshing. Every page feels like it has a purpose.
In line with Kinfolk’s ethos of living a slower, more meaningful lifestyle, it focuses on quality over quantity with just 4 issues published per year — and I’m looking forward to picking up many more.
All images photographed / scanned / modified from Kinfolk issue 20.
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This post first appeared on Nubby Twiglet | Design, Marketing & Style Magnified., please read the originial post: here