Digital times have bestowed us with one super powerful tool in hand and that is the Social Media. Anything and everything go viral with just one click. Photos and videos top the bill here. Every individual young or old owns a smartphone. Always ready to capture live candid moments, of the dine-in experience, of the places worth a visit and lots more! They are always upbeat about the photography self promotion ideas !
Are you among those photography buff seeking appreciation? Then make the most of the Social Media. It is like the much-needed blessing our generation has got.
Photography Using Social Media – The term
Understand the ever-existing phenomenon of social media. It is all pervasive and allows to share the content be in the form of text, photos, videos, presentations etc. This kind of media provides the opportunity to share the content – photographs with the public at large and that too within no time. Just pick the right platform, connect and network with right and like-minded people. And you’ll be on a roll!
Whether you pick one social media site or a number of them, doesn’t matter. What matters is the personality, character, depiction, engagement, and optimization of your creative work with the audience.
Photography Using Social Media – Key aspects
Likes, Pins, Followers, posts and the timeliness to post the photos are the key terms many famous social media sites use and work on.
So whether amateur or experienced photographer – get well versed with these terms and the way each function. And see how the social media magnets can pull the audience and give a push to your passion for photography.
Read:- 7 Tips to get your Street photography Moving
Photography Self Promotion Ideas : The Top Trending Social Media Platforms
The reigning social media king is omnipresent in our lives. Whatever is clicked is obviously meant for this mega giant. A great tool for customer engagement Facebook can be used to publicize the event promotions, announcements, new product shoots, contest winners, behind the scenes footage and lots more.
Just create a Facebook page for public and with careful optimizing techniques increase the engagement. The insights at the Facebook page will make it easier for you to have a look at the ranking and activity on the page. Viral your photography through Facebook promotion. Be proactive, strategize and publish what stands in demand.
It is essentially the photo sharing social media site. Heavily based on image sharing. Just pin the photo that you like most. Or post the photo clicked on the dashboard and for others to see. The more pins mean more likes for your work.
Many photographers are especially routing towards Pinterest as it has easier options. Simply create links, pins, resources and ideas that someone may find interesting. It is a fun tool for photographers. And caters to a niche segment that allows easy sharing of the photographs. But pinterest as of now is not working on any kind of promotional plans for pins or boards.
It works more or less on the same lines of Pinterest. With this tool too the photographer can showcase the pictures to friends, the audience at large and even direct images to a single chosen person like the famous celebrities.
Instagram also provides the space for sharing a mini video of products, behind the scenes photos that visually impact the audience. Thus engage in photography promotion using Instagram.
Google+
Well, it is more like the combination of Facebook and Twitter’s functionality. But what stands out at Google+ is that it helps form communities (based on common interest) and group them with specific names. Here you can share specific content among the specific communities.
And in a way can target the potential clients with relevant information. So form groups such as wedding photography or street photography and get your business moving.
As of now, there are no advertising plans active on Google+ as well.
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YOUTUBE
It is operated by Google. So the photographer can create a video of still images, display behind the scene advertising, new product shoot. Also, make use of voice over to give weight to your videos. And enhance its ranking on the search engine.
As the photographer create what the clients are desirous of. And if an amateur thinks from the perspective of the audience.
The high-resolution images work wonderfully well on youtube. So make sure of the equipment you use to capture the moments.
Also, many social media sites such as facebook and twitter have the advertising and business promotion pay plans. These can help to garner more audience response and appreciation.
These social media platforms are a mere tool that can help you outgrow the photography business. So plan out your goals first and then pick among the many social media sites that are available. This way you will also be able to measure the success rate and demand of your photographs. Be ready with a bit of trial and error method while using social media.
The key is to remain engaged with the visitor because they spend time looking, liking and sharing your creative work. So while using social media do it with all your heart, strike conversation, reply to their comments and develop a significant rapport.
Remember – Just let your passion and personality for photography showcase itself on the Social Media and bring you accolades.
Are these the only social media platforms that can prove to be beneficial? Or do you have a favorite that helped you big time? Share how you too embarked on your photography journey using the social media.
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