Photo Credit: Netflix

When season two of Stranger Things was announced with a video that contained nine phrases in the show’s signature font, fans were quick to speculate that those phrases were, in fact, the chapter titles used to title each of the episodes on the way, and they were correct. In a new review following the news breaking, producer Shawn Levy spoke with The Hollywood Reporter about the show, and why that decision was made.

Now, Netflix is known for announcing season renewals in unique ways. Daredevil, which was announced to get a season three at Comic Con, for example, also received a gif on Twitter with subway stops lighting up to reveal a three. The streaming site has been finding creative ways to announce their renewals for a long time, but revealing episode titles before the show even heads back into production is certainly a confident move.

The nine chapter titles included such words and phrases as “MadMax,” “The Pumpkin Patch,” and “The Brain.” The words and phrases are simple enough to leave fans without too much of an Idea of what’s coming in season two, but also providing them ample to speculate about about into 2017, when the second season is expected to arrive.

When Levy was asked about the decision to announce the renewal that way, he gave credit to the Duffer brothers, the two men behind the show’s success. He explained, “I'm sworn to secrecy on a lot of things, but I have to give credit where credit is due. It was always Netflix's idea to announce it in a unique way and to announce season two using our now-iconic title sequence. But the notion of chapter headings was a very late idea, and it was brought into the process by the Duffers. It was a genius idea. We knew we wanted to do something with the title sequence, but this notion of teasing the season by using the episode titles — or rather the chapter headings — that was in large part a Duffer idea and creation, and it's just further evidenced their instincts.”

The Duffers brought the concept for the series to Netflix after having been turned down at more than a dozen other networks, proof that perseverance pays off. They probably didn’t expect quite so much secrecy to surround the show when they did it though. Even Levy is surprised by just how far they’re going to keep season two of the show under lock and key, telling THR, “Even as I praise the concept design of the title sequence, there would literally be a hit taken out on me if I were to explain any of those chapter headings to you. So please don't put my life at risk by asking me that!”

The team behind Stranger Things might be able to give Marvel a run for their money.

The decision to move the show from an eight to nine episode season was also made, per Levy, because they just didn’t see a way to “contain” the story in eight episodes, but they also didn’t want to “stretch things out” with a longer season, putting any unnecessary filler into the plot.

When exactly Stranger Things will return isn’t known by us mere mortals, though Levy did reveal to THR that he has a “very good idea” of when in 2017 the show will drop on Netflix, but again, there’s so much secrecy that he has to withhold that information for now.

We, for one, are looking forward to more teasers from Netflix for the series over the next year.

You can currently stream the first season of the show if you haven’t already.