Spotlight: Keep Pursuing Creates the World’s First Weight-Reducing Backpack
Meet Keep Pursuing: a men’s luggage and accessories brand with a focus on wearable tech and design. Their latest product project, Zero-G, might be their most ambitious.
Lugging around your Backpack is about to get so much easier. Pushing the craft forward and defying laws of gravity, Zero-G is the world’s first backpack designed to make twenty pounds feel like ten. The Kickstarter campaign (ending Friday) has already amassed over $290,000 in pledges and you can contribute to that HERE.
With the world’s first 4-point independent suspension - a dynamic system that maximizes comfort by minimizing weight – Zero-G offers the most comfortable and responsive wearable experience in the world.
The problem with today’s backpacks is their static design, making them both unresponsive to changes in motion and uncomfortable to wear. This issue negatively affects your movement, exaggerating weight and straining your back. Backpacks shouldn’t be a burden — they should make your life easier.
As modern adventurers, we found that we needed a backpack that would both lighten our load and adapt more flexibly to our constantly changing environment. That’s why we launched Project Zero-G. After over 18 months of meticulously considering all of the existing limitations of traditional backpacks and obsessing over every functional and aesthetic detail, we finally designed the backpack of our dreams, developing original wearable technology in the process. - Keep Pursuing via Kickstarter