Healthcare On Mobiles: Mhealth India- Proof Of concept: Healthcare On Mobiles: Mhealth India- Proof Of concept: ..
If we look at the mHealth business cases back in 2008, we will realize that with more value chain participants and higher costs of execution, there was very less reward (whether in the form of revenue gains or operational efficiencies) to go around. It therefore became progressively more difficult to achieve the financial impact that provides momentum and leads to partnership with larger players.
Therefore today, with smartphones and other robust systems playing a volume game in mHealth, the latter will not be elusive anymore.
Efficient healthcare systems based on robust infrastructure like smartphones will drive revenue for all stakeholders in the next 5 years.
Which stakeholder will lead this Business?
It will be Mobile Operators/Carriers. Here is why:
Operators Define Connectivity: The progression of mHealth will largely be dependent on innovations in telecom and the speed of implementation of the same. 4G /LTE (Long-term evolution) will revolutionize the way data is sent over wireless networks. In the near future, I envision a scenario where a consumer can set up a telehealth appointment and get a physician consult leveraging the high speed wireless connection and high-def video conferencing capability right from his handset.
Hands on experience: Operators have a proven track record of implementing innovative technologies on a large scale (2G/3G/4G capability, smartphones connected to “app stores” with thousands of applications etc) and adapt them to different geographies in a highly competitive market.
Knowledge of Local customer needs:Deploying telecom solutions in various geographies and complying with local regulations, legal framework has enabled operators understand the Local Customer and their needs. Partnering with operators will enable organizations deliver specific solutions that meet local customer needs.
Already, Mobile operators have tremendous influence and strong relationships with handset manufacturers, and they should leverage this position to bring to market phones and other devices that can provide the mHealth and other mobile services consumers in developing countries need.