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Chennai - Definitely Made of Great

Chennai, a city filled with hope,happiness,nostalgia and warmth always holds a special place for everyone who's from here or even been here for a while. A city so different from the rest of the places in India, it has always managed to remain loyal to its roots and not let go of its rich cultural background


The people of Chennai however deserves a special mention when it comes to humanity and a connect that's never seen before elsewhere. Be it happiness or crisis, the city has always acted as a single front and has never seen anything otherwise. Be it a cultural connect discussing the fine arts of carnatic music and Bharatnatyam over a filter coffee or a religious connect across the several temples in the city or even a lifestyle connect of like minded people, you are never alone. The phrase "It's a small world" totally holds true for a city like Chennai as you are likely to bump into some

Defining connect can also refer to Chennai's well connected transport system that varies from Suburban trains, MRTS Trains, Metro Train, Buses, Share Autos and the normal autos. This also reflects a beautiful and remarkable underlying design.Being one of the largest metros in the country next only to Mumbai and Delhi , managing and operating it smoothly day by day is no mean task and it really takes an enormous effort by the city to pull it through successfully

Not only connect and design, but Chennai has so much energy in itself to get that drive towards success. It offers plenty of opportunities not only for its locals but also for anyone who has come in for new. That drive towards passion,energy and hope is really one of the key reasons to set it apart from other cities in the country

However for most Chennaiities, when you tell them the word "Drive", they would instantly remember the well connected roads, vastly manageable traffic and a great place to drive their cars peacefully (atleast in most parts of the city).The iconic 160 KM sea-view expressway from Chennai till Pondycherry is a notable attraction that would be the top place to take your car for a spin or a "Long drive"


Living in Chennai for the past two decades , naturally its my most favourite city as compared to any other city in the country. However Chennai has now evoked a completely different meaning in people across the world especially after the massive floods that caused massive devastation last week

Yet, the city managed to rise itself amidst all hardships and prove to everyone in the world, that this is no ordinary city and can be something different. With almost every basic amenity required for a sustainable living not available during the week  the city saw its patience, resilience and resistance tested in the most hardest way. Yet it kept going as people came together to form an unbelievable connect and drive, managing to fight the battle head on


I dont see any better reason to call it a "Great" city and in a way I'd definitely equate it with the Tata Motors brand in terms of its strong values, perseverance, hard focus on quality,design and a strong drive !! . Do check out : http://madeofgreat.tatamotors.com/




This post first appeared on Marketing In A Branded World, please read the originial post: here

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Chennai - Definitely Made of Great

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