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Harry's copies Terre d'Hermes

Yes, as in the razor manufacturer. Their new "Stone" bar soap (and body wash) smells exactly like Terre d'Hermes. And the product is being sold at Target for $4 for the soap and $7 for the body wash, for pity sakes.

I don't see it as an offense: I love Terre d'Hermes parfum and Eau Tres Fraiche, and the original eau de toilette has a special place in my heart as one of the scents that was a ray of light during my community college days. I'd say that if one wanted to copy a popular fragrance in soap or body wash, Terre d'Hermes is one of your safest bets. It's not like how restroom fresheners for public bathrooms cloned Poison (banned in some 1980s restaurants) or how Dove copied Le Male (notorious for overspray in this area and the undisputed overspray leader until Sauvage came along) for their extremely popular men's line. And the darn stuff is pretty easy and inexpensive to clone - I remember Jean-Claude Ellena himself talking about how few ingredients Terre d'Hermes contained (much of it is the inexpensive ISO E Super). It's not like having to formulate a mass market product and requiring that rare Mysore sandalwood be used instead of the significantly less expensive Australian varieties for a product sold at Dollar Tree with sub-5% net margin.

And to be fair, I'm shocked that it took a manufacturer of grooming products twelve years to introduce such a product. Yes, we had companies like Montale come out with similar fragrances. And a small amount of the 250,000 handmade soapmakers (I am not making this number up) in the US offer soaps made with Terre d'Hermes clone fragrance oil. But until now, mainstream consumer packaged good companies like Harry's haven't cloned it. It isn't like Terre d'Hermes is an unknown quantity, especially if you talk to a Nordstrom shopper on this side of the pond (where it is a regular best seller) or someone in the EU.

The product itself is in all likelihood good too. I noticed the ingredients, save for EU fragrance-related disclosures, a different color pigment, and no olive oil, are basically identical to The Art of Shaving's bath soaps. Those soaps are some of the best in the business - period. I'm planning a product review tomorrow. Yes, my SOTD that day will be Terre d'Hermes parfum.

This post first appeared on Grant Osborne, please read the originial post: here

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Harry's copies Terre d'Hermes


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