"At the beginning of the 1960’s, many Americans believed they were standing at the dawn of a golden age.
In 1964, President Lyndon B.Johnson followed the footprints of his predecessor J.F. Kennedy and pushed a Civil Rights Act that prohibited discrimination in public places, persecuted any discrimination against women and minorities and promised equal opportunities in the workplace to all.
But these laws did not solve the problems facing African Americans or women: they did not eliminate racism, sexism or poverty.
There was a need for strong, feminine voices in a male-dominated society and industry.
Voices that could address the largely unspoken misogyny of the time.
Gospel provided a natural answer to the call and Black church the nurturing environment for one of the most influential and important voices in pop: Aretha Franklin.
She fused the gospel music with the sensuality of R&B, the innovation of jazz, and the precision of pop.
By 1968 she reigned throughout America and Europe as ‘The Queen Of Soul’ and she was viewed as a potent symbol of female equity and black advancement.
Her perseverance, strength and success has inspired generations of women and the black community" - a note from the brand.
For Feather Supreme, Dominique Ropion created a super feminine composition.
The fragrance represents the elegant and sensual dance of a feather in the air: it opens with Mandarin, Bergamot and Apple that later reveals the deep floral heart of Rose, Ylang-Ylang, Jasmine and Tuberose.
Patchouli heart, Labdanum and Musk give a sophisticated yet powerful touch to the scent.
The fragrance is available in amount of 78ml Eau de Parfum.
Feather Supreme was launched in 2017.