And the 2019 winner is....
Earlier this year, we launched a kit that featured this shade as the main Color. It's surprising how this color is both energetic, but also calming. Many of the participants of the kit had mixed feelings, saying that it was a tricky color to work with. But all of the projects were amazing! It's a color that pushes us out of our comfort zone, but also has a fond nostalgia, harkening to bygone eras.
Leatrice Eiseman, the Executive Director of the Pantone Color Institute, said, "Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human international's and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord."
You can read the full Color of the Year report by CLICKING HERE. I really love how thoughtful they are when they consider their selections.