According to a market survey, around 80% of Smartphone Users access Sites (especially Online Shopping Sites) via a Mobile App. It not only underscores the growing importance of the Mobile App but also the Mobile Website as well.
While a Mobile Website with a responsive design and optimized for Smartphones, is a wonderful way to reach out to mobile users, it does not offer as rich an experience as a Mobile App. The ability to provide a rich visual experience is what makes the Mobile Apps extremely popular. Many businesses invest in a Mobile App that appeals to and attracts the general public, putting their brand name in front of them. However that’s not sufficient in a competitive marketplace for they also need to be actively promoted among the general public.
PROMOTING YOUR MOBILE APP
If you’re looking to promote your Mobile App, here are some useful guidelines to help you:
- HAVE A MICROSITE DESIGNED: By Microsite, it is meant a mini-Website of a couple of pages or a maximum of three pages. The Pages can be infused with creative content about your Mobile App showcasing it to the audience.
- GET A TEASER WEBSITE: Such a Website should be designed a month before a Mobile App launch. They would be useful for collecting email addresses and other relevant details of people who are generally interested in knowing as to what the Mobile App is all about, when it would be launched and where it would be launched.
- HAVE A BLOG: Get a Blog created specifically for the Mobile App. Then infuse it with interesting articles and other relevant content that will engage people and draw them towards your Website which provides details about your Mobile App. You can have the Blog as a separate entity or have them attached to your Microsite.
- PROMOTE CONTENT-SHARING: Leverage the power of powerful Social Media outlets like Facebook, Twitter, LinkedIn, Google+, Instagram, etc, to not only develop an inspirational profile of your Mobile App, but also use them to promote sharing of your Mobile App Profile Content.
- CREATE A PRODUCT VIDEO: Video is a powerful medium that if creatively used to tell all about your Mobile App will strike a chord with the general public who will soon begin to identify with your Mobile App. So get a Product Video about your Mobile App designed with attractive visuals / images and engaging content.
- ENSURE ADEQUATE PRESS PUBLICITY: Print Media still holds a lot of power and can give your Mobile App the right publicity, if properly projected in any of the Print Media outlets. Get hold of the right Print Media outlet and journalist and ensure the right publicity for your Mobile App.
- PUBLICIZE IN APP REVIEW WEBSITES: There are App Review Websites wherein you have your Mobile App published and obtain reviews of the same from the site viewers. These Websites are said to generate a lot of buzz for Mobile Apps, especially the newer ones.
- CREATE A FACEBOOK PAGE / GROUP: Get a Facebook Page specifically created to promote your Mobile App and also create a Facebook Group for people fond of Mobile Apps, facilitating their meeting and socializing regularly as well as initiating discussions about your Mobile App, providing useful clues and also pointing out its flaws.
- POST ON PINTEREST: Create a post on the PINTEREST Board about your Mobile App, using Blog Images, Infographics and Visual Content. Make sure that it’s a positive post with happy customer photos.
- RUN A CONTEST POLL: Have a Contest Poll for your Mobile App on Twitter or Facebook. This will encourage people to enter the poll, vote their preferences and also share their views about your Mobile App. To make the Poll interesting, you can provide a Best Prize for the Best Views expressed.
- GET A BLOGGER TO WRITE ABOUT YOUR APP: Enlist the services of an expert blogger specialized in Mobile Apps and its inter-related areas, to write about your Mobile App. Have the same published in prominent Blogs that attract a good number of viewers.
- LEVERAGE VOICEMAIL: Harness the power of Voice Mail and create a voice recording about your Mobile App. Later send the recording to your Voicemail contacts.
- USE APP STORE OPTIMISATION: Apple, Google, etc, all offer their own Stores with tremendous user-base. Use their App Store Optimization and have your Mobile App enrolled and enlisted in their App Store; this way you can reach out to thousands of users.
- BUILD AN EMAIL DATABASE: Acquire potential customer Emails through your Facebook / Twitter Account or your Website. This will help you build an Email database list which you can use it as a marketing tool, sending details about your Mobile App to the various email holders.
- WORD-OF-MOUTH PUBLICITY: Even today, word-of-mouth publicity is still worth its weight in gold. Transmit details about your Mobile App, its utility value and benefits through contacts who in turn will urge their own contacts to reach out to others and spread the message.
In a highly competitive marketplace, it’s important that proper marketing is done to promote your Mobile App rather than believing that ‘if you launch it, they will come on own’. That attitude won’t work anymore for today’s users are highly demanding and expect a highly personalized interaction-experience.
Need assistance marketing your Mobile App?
You need not look further than Digital Rank, a leading Digital Marketing Agency in Hyderabad that offers a full range of marketing services from branding and consultation services to managing your Mobile App launch.
With its unrivalled expertise, resources and status as a premier Digital Marketing Agency in Hyderabad, Digital Rank has all the right ingredients in place to help promote your Mobile App and ensure the best chance for long-term success.
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