The company's chief executive Tim Cook will be speaking at the 40th annual international conference of data protection and privacy commissioners in Brussels on Wednesday, 24 October.
His speech will almost certainly open with the company's new favourite tagline: "At Apple, we believe privacy is a fundamental human right."


Apple advertises itself to consumers based on its privacy stance, while earning the frustration of advertisers it blocks from collecting data on users.


Earlier this year, the Guardian reported that advertising technology firm Criteo said that Apple's privacy features were costing it millions in revenue.


Apple collects plenty of data: its watches note your heart rate after a run, its laptops can see which news stories you read first, and Apple Pay knows where you bought your last coffee.




SKY     News.