A discount on Nutella has led to violent scenes in a chain of French Supermarkets, as shoppers jostled to grab a bargain on the sweet spread.
But police were called when people began fighting and pushing one another.
"They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand," one customer told French media.
A member of staff at one Intermarché shop in central France told the regional newspaper Le Progrès: "We were trying to get in between the customers but they were pushing us."