Black Friday helped to propel Retail Sales 1.6% higher in November from a year earlier, official figures suggest.
ONS statistician Rhian Murphy said underlying growth remained "reasonably strong".
However, analysts said that Black Friday had distorted sales and retailers faced challenging conditions.
The ONS said that the quantity of food bought in November fell by 0.1% compared to the same month last year.
However, the amount of money spent jumped by 3.5%, reflecting a rise in food prices that has contributed to the increase in inflation, which is now at a near six-year high of 3.1%.