Apart from targeted marketing, perhaps the most effective way to get someone on your side on a product or services are sales techniques. For the most part, many professionals make the mistake of simplifying the sales process. Most of them think that it all comes down to persuasion and convincing through statistics and examples.
While that may hold some truth to a certain extent, it may come to you as a surprise to learn that there are many different types of sales techniques that fit certain situations better than others. Known as sales pitches, they are essentially presentations or talking points that target someone in an attempt to persuade them on an actionable plan.
Above everything else, the most important thing to keep in mind is that each sales pitch needs to prove that the other party involved will benefit in one way or another. In other words, you need to show that the going forward with the pitch will be worth their time. As far as what sales pitch is the best one to use, again, it will mostly come down to the sales situation you are in.
That said, getting a better understanding of each sales pitch will help you find your way to convert them on the pitch. While no pitch is ever a guarantee, at the very least, it will contribute to awareness and recognition of your sales pitch. With this in mind, let's go over six of the best sales pitches to make everyone fall for the product.
#1: The Questioning Sales Pitch
One of the most versatile sales pitches that can be used in different scenarios is the questioning sales pitch. This type of pitch mainly includes presenting a question as opposed to making a convincing statement. In many ways, this pitch is perhaps the most persuading type because it naturally asks for more. In other words, it makes the other side want to know the answer to your pitch question.
#2: The Team Sales Pitch
In the event that you set up a sales pitch meeting at a certain time, the go-to sales pitch would be the team sales pitch. For this pitch, quite obviously, you will need a team of product experts to give different perspectives. This means that this sales pitch is not necessarily the best one for small or one-man businesses. However, if you do have a team, this is a convincing method to use as it allows the other side to hear different perspectives that they might not have thought of before.
#3: The Researched Sales Call
One of the most preferred methods of hearing a pitch for most businesses is the researched sales call. This sets your pitch off on the right foot as it allows the hearing side to run on their own time. On the other side of things, it will be up to you to have a thorough, detailed, and well-researched call to persuade them on a specific product. Even better, there are many sales call tips that people can follow to make the call go well.
#4: The Social Media Sales Pitch
Arguably the most unique sales pitch today is the social media sales pitch. The main difference between this type of pitch and other pitches is the length. With the social media pitch, it usually takes up no more than a social media amount of 300 characters or so. Because of this reason, this type of pitch has to be more specific and detailed than the others. Also, it's one of the most personalized methods of sending a pitch.
#5: The Elevator Sales Pitch
One of the most well-known types of pitches is the elevator pitch. This pitch goes back to the early days of making sales. The main difference between this type of pitch and the others is speed. This is because elevator sales pitch mostly happen in unexpected run-ins. That said, be mindful to not be pushy or needy when using this pitch. That could come off as unprofessional and unorganized to the person hearing the pitch.
#6: The Story Telling Sales Pitch
Last but not least, the storytelling sales pitch is another great way to make everyone fall for a product or service. The main reason this is an effective pitch is that it is the most intriguing of them all. It keeps the other side interested and entertained without even noticing a professional setting. If done correctly, it can be one of the easiest ways to convert the other side.
A Sales Pitch The Right Way
As a whole, it's important to understand that there is no perfect sales pitch. Depending on what scenario you find yourself in, all of these pitches could work if done correctly. That said, the best way to use any one of these strategies is to prepare. Study not only your product but what the pitch will sound like to the ones hearing it.