The new and richly anticipated Ivy Park active wear autumn/winter Campaign has finally been revealed and boy does it represent. Between juggling new born twin babies and making secrect multi-million dollar donations to Houston after Hurricane Harvey, we beg to ask where does Queen B get the time to come up with such creative fashion campaigns? The autumn/winter campaign features ‘Orange is the New Black’ breakoutstar and LGBTQ advocate, Laverne Cox, South Sudanese-American jewel and fashion model Grace Bol, Karen McDoanld, who is Beyonce’s 60 year oldc horeographer and lastly Haitian born male model and ‘one to watch (according to V Magezine) Souffrant Ralph. We can’t help but love mama Bey for using her fashion brand to embrace new standards and fresh perspectives when it comes to beauty, age, gender and race. Although the campaign involves black stars, each one represents one of the many facets and aspects of human kind and their life stories of bravery, belief and determination are remarkable.
23 year old Grace Bol and her many siblings were raised by her grandmother in North Sudan, which was embattled in a perilous civil war at the time, before escaping to South Sudan, Uganda, Kenya and finally USA (as immigrants) to create a safer life for the family. Today Grace is represented by major fashion model agencies in New York, London, Paris and Milan and has been cast as the face for the global fashion campaigns of Givenchy and Vivien Westwood. Popular actress and transgender Advocate Laverne Cox grew up in Mobile, Alabama as one of two twin boys and transitioned later in her young adult life. Cox is now the first transgender person to be nominated for a Primetime Emmy Award and to grace the cover of Time magazine. 21 year old Souffrant Ralf was born with a condition which leaves the body covered in freckles and was intensively bullied as a result. He immigrated to Brooklyn, NY with his mother at age 9. Ralf appeared at Kanye West’s Yeezy Season 3 fashion show, where he was signed to a modeling agency immediately. Lastly, it’s hard to keep up with Karen McDonald who in her 60’s still teaches dance (after enjoying a dance career which spans 40 years) and takes dance classes daily. No wonder songstress Beyoncé describes her as an inspiration and might we add an obvious candidate for this seasons Ivy Park campaign.