Started on July 7, 2020 , and founded by Janice McLean DeLoatch, The Black Shopping Network™ is a highly recognized, low-cost vehicle for minority businesses to reach a substantial audience and generate sales they never dreamed of while efficiently managing costs, including strategies to target and capture loyal customers everywhere. Since many small, minority-owned businesses either do not have a website and/or waste their limited resources depending on ads on social media that do not translate into repeat customers and actual sales and this is where this network comes in.
Their mission is to provide freedom for minorities to fulfill their dreams for income and independence from the vicissitude of wage labor. Freedom is what every entrepreneur wants. The Black Shopping Network™ moreover, is the minority community, a neighborhood force to support merchants and consumers' needs. Being a Black entrepreneur is not easy; hate and racial injustice have created an undeserved community and deprived Black enterprises of the tools for success. The Black Shopping Network™ is a Black-owned business from top to bottom.
The Black Shopping Network™ will feature services such as low-cost website development, search optimization, national advertising, business spotlighting, low-cost liability insurance, and minority small business resources, providing a suite of AI tools to manage daily operations and customer loyalty, and to protect, sustain and grow their business while reducing risk. Their objective is to remove persistent barriers to access that have hindered minority businesses from competition especially critical AI platforms that heretofore have limited growth and sustainability.
The Black Shopping Network™ will provide affordability, recognizability, market reach, and access to financial and community resources to shape and sustain every small minority-owned business anywhere. Their goal is to have over 10,000 small businesses on their platform with over one million shoppers the first year and over 30,000 merchants with over 2 million shoppers by the end of the second year. For additional information, please click here.
