Google started Project Tango in 2012 and took a long time of 4 years to launch first Phone. The first smartphone capable of Augmented Reality was Lenovo Phab 2 Pro. This year we have seen Apple’s iPhone X using similar technology for AR.

Google expects that “hundreds of millions” of Android devices will be capable of augmented reality (AR) uses by end of next year, bringing a uncontrollable potential monetization opportunities.

Hope are high as Google just released ARCore this year, a platform that allows developers to make Augmented Reality apps for Android. The Google executive expects the use of AR to be a daily occurrence.

“There will be hundreds of millions of phones that will be AR ready. And the current stage is … we are helping developers … build the experiences … so that it becomes a daily habit,” Singh said Tuesday during a talk at the Web Summit technology conference in Lisbon, Portugal.

“And once it does, I suspect the natural evolution of monetization comes through.”

Singh talks about the potential to earn money from AR games or even AR shopping experience.

The U.S. search giant expects that 100 million devices will be AR ready by the end of 2017, and then “hundreds of millions” by the end of 2018.

When ARCore was released in August it was launched on Google’s Pixel phone and the Samsung Galaxy S8.

Both are high-end phones. But Singh said he expects that mid-and-lower-end phones to get the capabilities over the next two years.

“Augmented reality (will become) a core feature of most of Android over the next few years,” Singh said.

AR has become a big battleground for the technology giants, in particular Apple and Google. Apple released its ARKit, a set of tools to help developers create AR apps on its iOS operating system.

Apple CEO Tim Cook told CNBC earlier this year that AR would make the iPhone “even more essential.”