How can you do all that?
As Sam Levenson said,
“You must learn from the mistakes of others. You can’t possibly live long enough to make them all yourself.”
In other words, learning how to blog by examining other real estate blogger’s failures and successes is a whole lot quicker than succeeding and failing yourself.
So to inspire you, cut through the clutter, and land leads,here are 5 examples (actually 20, altogether) to fuel your own real estate blogging ideas.
1. Jim Walberg and the Sunny Roof
In Leasing Solar Panel Home Systems – a Real-Life Warning, Jim Walberg discusses his passion for a healthy environment. At the same time, he warns homeowners against installing the newest energy-saving trend: roofs made of solar panels.
Image via East Bay Real Estate
What’s so stand out about Jim Walberg’s blog post?
First, any serious homeowner has heard of the trend, so he’s appealing to a hot topic. Relevance is critical to producing successful content on your blog.
Second, he approaches the topic with a reasoned tone. He doesn’t just shout his opinion and then step down from his soapbox. Neither is his authority overshadowed with “I think,” “I believe,” and other timid languages.
Instead, he gently guides the reader through his thought process while also establishing himself as the expert.
Third, and perhaps most importantly, he ends with this invitation:
“Contact us for any of your real estate questions. We are always available. Until next time… Jim Walberg.”
Ending your content with a similar call to action not only generates leads, but it also makes you far more personable and human. Congratulations … you’ve captured their mind and heart.
Even more real estate blogging ideas:
(2) Sandro, Oliver, and Sam’s Curb Appeal
(3) Patrick Smith’s Summer Tailgating
(4) Kendyl Young’s Open House Guide
5. Marguerite Giguere and Getting Local
The internet is a big place. Conveniently for real estate, you only purchase, sell, and invest in a few specific locations. And the same is true of your audience.
Create your blog with these specific locations in mind. It doesn’t do any good to write content that markets to a crowd you can’t reap from.
Marguerite Giguere does exactly that, intentionally creating content that caters directly to Tacoma’s Pierce County.
Image via MoveToTacoma
In no other industry does location matter quite as much as it does in real estate. Since your competitors are likely not up to speed with the locational element in SEO, you could get way ahead of them with only a little bit of additional work.
For example, if you wanted to order pizza and go to Google, Google automatically assumes you want local buying options. Instead of serving up global results, Google will offer you local results.
People searching for “homes” want the same thing.
And that’s why including your state, city, and even neighborhood in your blogs is crucial. You don’t want to compete nationally because you can’t reap nationally. You want to compete locally. To do that, you have to master location-based SEO.
Even more real estate blogging ideas:
(6) Brian Newman’s Sacramento Hiking
(7) Erik Weinbrecht’s Dominican Listings
(8) Dean Ouellette’s “This Week in Phoenix”
9. Sarita Dua and Her List of “Turn-Offs”
Targeting the house seller, Sarita Dua wrote The 5 Top Home Buyer Turn-Offs of 2015.
Her list contains the following:
- Cluttered, dirty and/or “fragrant” houses.
- Overpricing.
- Deceptive listing descriptions or pictures.
- New, bad, home improvements.
- Bad photos or no photos at all.
At first glance, you might think, “Nothing special there. Everybody knows that.”
But the thing is, they don’t. It’s a phenomenon known as the curse of knowledge. Being an expert blinds us to how little the average person really knows about what we assume is common wisdom.
Not only is her content practical, but there’s a certain beauty in the numbered list.
This tactic is not an uncommon one (in fact, we’re using it in this post). Numbered lists are easily scannable and deliver content that new leads love.
Even more real estate blogging ideas:
(10) AV Home’s 10 Reasons to Move
(11) Amanda Orcutt’s 29 Reasons to Move to Maine
(12) Katherine Holland’s 10 Big Landlord Mistakes
13. Anne Jones and Her Eye-Candy Listings
While it might seem glaringly obvious, Anne Jones uses her blog — only in part — to post house listings. Virtually every real-estate agent does this. So what makes Jones different?
Well, take a look:
Image via TacomaJones
Post after post … after post of one jaw-droppingly gorgeous listing after another. Even better, Jones’ site is designed responsively to display her posts in a Pinterest-like layout (another plus on the aesthetics side).
While you don’t want to crowd your blog with heavy-handed listings, you also don’t want to neglect this type of content totally. After all, people know you’re a real estate agent, it won’t hurt to confirm that. As long as you look good doing it.
Even more real estate blogging ideas:
(14) Zip’s Las Vegas Listings
(15) Shawn Murphy’s Florida Listings
(16) San Diego’s video listings
17. Katharine Holland and “Who You Gonna Call?”
Genuinely helpful content is the best thing you can offer your readers. In fact, the golden rule of content marketing is thou shall serve them, not you.
Perhaps the best example of this is Katharine Holland’sSan Francisco Utilities and Services Phone and Contact Information.
Hardly a glamorous title, but the post opens on an eminently practical question:
“Any San Francisco homeowner or landlord will tell you: there’s always something to fix, check or worry about on your property. Sometimes you look at a problem, and all you can think to say is…”
“WHO AM I GONNA CALL ABOUT THAT?”
“Well, I’ve been prepping homes for sale, and helping landlords prep their rental units since 2002, and I’ve developed quite a ‘Help List.’ So to make your life a little easier, I’m happy to share my list of San Francisco Utilities and Services Phone and Contact Information with you. Bookmark it (or print it out and post it) and rest a little easier that next time you need SF Services, you’ll have the numbers at your fingertips.”
What follows is exactly that, a comprehensive list of local area numbers for homeowners, home seller, or homebuyers:
Image via Katharine Holland
The takeaway should be clear: make your content actionable and you’ll find yourself landing more views, leads, and conversions.
People want what benefits them. It’s your job to create it.
Even more real estate blogging ideas:
(18) Roy Berendsohn’s Lawncare Tips
(19) Judith Weiniger’s Garden Projects
(20) The Sivel Life’s Wine Week
Real Estate Blogging Ideas Don’t Have to Come from You
The wonderful thing about real estate content is that — since it’s local — you can take an idea from someone else, and make it your own.
Save this post somewhere as a resource the next time you need inspiration. Don’t let your pride get in the way of blogging like a pro. Doing so means learning from the best, and, honestly, copying the best.
Don’t plagiarize … but do steal great ideas and make them your own.
As Audre Lorde said,
“There are no new ideas. There are only new ways of making them felt.”
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