Last updated on September 8th, 2018
Your Social Media page is essential to target your potential customers of the business. You can engage the audience by using social media page design strategically. One such strategy is to place the images such as photos, infographics, GIFs, etc. perfectly on different social channels for business promotion. You should set the images correctly to engage the audience.
The idea of combining social media and imagery is exciting for a creative graphic designer as there is a lot of scope for experimenting with new ideas. A carefully and strategically placed image on social channels can work wonders for the success of your business promotion campaign. It will surely help in your efforts to engage the audience.
At first, placing of images on the channels seems to be a simple task. But there are so many visual options available on different social channels that make the task a challenging one. You have to pick the correct size, right colors, types, and other aspects of the images.
In their zeal to incorporate images into the social media pages, many designers make the mistake of using the stock photos for social networks. That is a grim mistake as it sends out a wrong signal about your brand. It says that your brand is lacking in quality just like the clichéd images you used.
Social media is where things are happening all the time. In order to make better use of different social channels for business promotion, many entrepreneurs and digital marketers make unique strategies to increase more shares and clicks. They use the channels to enhance their reach amid audience. Marketers do not post plain texts on social media anymore. They are exploring various ways to drive engagement. One of these ways is the use of images.
The focus is now more on conveying a message through visuals like images and graphics. Market studies have shown that photos can increase re-tweets or most tweets by up to 35%. It has been proved that if blog posts carry at least one image, the posts get twice views as compared to the daily blogs with no images.
These stats show that images have the power to engage audiences. Keeping that in mind, marketers are using tools such as Pablo to create posts with images in a hassle-free way instantly.
Here Are Some Social Media Page Design Tips For Placing The Images
01. Choose The Correct Size Of Images
The first step to take for placing the images correctly is to choose the right size. You should produce the image size correctly and differently for each social channel. Remember that the space for images is limited on the social sites. This means you should be exploring the images as a tool entirely to make a lasting impact on your audience. The challenge here is to use images in different sizes for each network. Each one of the channels has own set of ratios and proportion for images.
The recommended images sizes for your social media page of Twitter, Facebook, Instagram, Pinterest, LinkedIn, and Google+ vary a lot, and you must keep that in mind. Also, remember that the social channels accept file types such as GIF, PNG, and JPEG.
When posting images on Facebook, it is better to use the 1200 x 630 px image dimensions. The recommended images sizes for Facebook are: Profile Photo: 180 x 180px, Cover Photo: 828 x 315px, Shared Image: 1200 px 630px, Shared Link: 1200 x 630 px, Highlighted Image: 1200 x 717px.
For Twitter, use the images of 506 x 253 px for optimal resolution. For a clear resolution, prefer 506 by 253px images. The recommended image sizes for Twitter are Profile Photo: 400 x 400px, Header Photo: 1500 x 500px, and In-Stream Photo: 506 x 253 px. For LinkedIn, use 531px wide images. Other image sizes are: Banner Image: 646 x 220 px, Profile Picture: 400 x 400px, Standard Logo: 400 x 400px, Square Logo: 60 x 60px, Hero Photo: 974 x 330 px, Background Image: 1000 x 425px,Regular Post Image: 531px wide, and Linked Image Post: 191 x 100px
Similarly, for Pinterest, use 600 x 1102px for better engagement. Pinterest’s Recommended Image Sizes are: Profile Picture: 165 x 165px,Pin Board Large Thumbnail: 222 x 150px,Pin Board Small Thumbnail: 55 x 55px, and Pins On Main Page: 238 px wide For Instagram, the recommended image sizes are: Profile Picture: 110 x 110 px, Photo Thumbnails: 161 x 161 px, and Photo Size in App: 1080 x 1080 px.
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02. Pick The Right Colors For Images
Color is one of the most essential elements in making any design spectacular. A property of colors is that they evoke our emotions and feelings. An experienced designer explores this property of colors to send out right signals to the audience. With colors, your brand message goes right to the heart of the audience. Color psychology has proved that we all can express our feelings through colors.
Blue and green are the high performing colors when it comes to driving customer engagement. These two are soothing and calm colors. Blue is the color of many social brands as it reflects intelligence, social engagement, and friendliness. Green is also frequently used on social channels and graphic design products. This color reflects nature, good health, and freshness.
You should also think of using red and orange for images on social media. These two colors evoke the feelings of passion, love, tenderness, sunshine, and energy. These are the dynamic set of colors.
But you should find out which colors will work best for your business to drive customers to your business through social media.You should experiment with colors to find out which will drive customer engagement. Keep a record of the shares your posts are generating with a specific color. You can then retain those colors that are performing well for your business.
03. Choose The Type Of Images
The selection of the right type of images also matters a lot when it comes to using the images to grab your potential customers’ attention. When we talk about the kind of images, we include the images such as screenshots, photos, GIFs, quotes, and illustrations, etc.
Quotes may be from a speaker or from a book that you read recently, or they may be from a celebrity. Get images of the quotes you like the most. You can even have an image of a quote from your own blog or article online. An image of such quotes is an exciting visual and is an excellent way to reach out to your audience.
But make sure that you use effective color and background for the quotes. Such use of the images will complement your topic of the blog. The images of quotes are your way to give your audience something that they can share.
GIFs can bring some excitement to the viewers who may get frustrated when reading a long text body. You can easily hook your audience and tell them a story using GIFs. Remember that tweets with GIFs help in getting more engagement than daily tweets. This way, you also can make your social posts stand out.
However, do not overuse GIFs in a post. People may not take your blog post or any content seriously if there are too many GIFs in it. These visuals repeat an action quickly, which entertains viewers. But use them sparingly.
Another type of images that you can choose to use is infographics. These are the visuals that highlight key features of products or services in an exciting and engaging way. It’s success is in using various colors, images, and animation, etc. elements in an attractive manner to engage viewers with the content.
The chances of a target audience reading infographics are much higher than a plain text-based blog, say many studies. When using the visual bookmarking site Pinterest as your social platform, you should think of exploring infographics and other graphic design ideas for business promotion at this site.
You can also use titles as images on social channels. Most top-performing tweets are the ones that have a title image. Titles have the power of turning your content into a visual. Just use the title of your blog, event or an announcement in the image.
04. Highlight Products Or Services
If you make or sell products, take their photos or the photos of people using the products. You can also use photos of your marketing materials. Then, mention your website address on the photo caption to drive people to your business website. This way, you will not only highlight the product or service but also send the potential customers to your business as well.
05. Automate The Image Placing Work
There is no need for you to waste a lot of time and money on creating a placing of images on social media. You do not need any professional graphic designer to incorporate and design the images as you can do the job yourself.
All you need to do is to take the help of some social tools. They will do the work for you automatically as per your guidance. You can add these specific tools as helpers to your messages. Whenever you use the templates, instead of writing the message all over again, the tool will do the job for you after you made the setting.
Similarly, you do not have to upload images to your messages every time. If you need to upload the same image with dozens of new messages, you can do that just once, and the tools will do the needful. This saves your time and energy.
06. How To Get Images
Now that you know some basics of using the images on social media, find out the ways to have those images. Here are some quick tips.
Get Photos Online – You can get photos for social media free or by paying for them online. There are many stock photo libraries where you can find the images that are relevant to your blog post or other content. Choose the images that are entertaining, exciting, and engaging.
Ask Photographer To Take The Pictures – If you need some high-quality photos to build an authentic brand identity for your business, then hire a photographer to do the job. Or, you can take the photos on your own with good cameras. You can even take quality photos with your smartphone.
Improve Image Quality Using Tools – Many free and paid web tools and mobile tools are available to the marketers for improving the quality of images. Use these tools to get better quality images for your social media. These tools are also worth using for creating images for infographics or graphics. Also, you should use conventional software such as Illustrator and Photoshop to get a better image.
So, these are the essential basics you need to follow when placing the images on different social media platforms. You can do it on your own without the graphic design services of a professional. This is a cost-effective marketing tactic.
Along with placing excellent images on social media, you will need visual identities such as logos and business cards, etc. for business promotion. This is where Designhill can help. You can get dozens of new design ideas from many talented designers in this leading marketplace. This platform is your cost-effective way to get a wide variety of designs.
Place the images such as photos and infographics on different social media platforms correctly to promote your business. The right colors, sizes, and types of images matters when using them for social media. There are some of the critical things to consider when using the images to drive traffic on social media toward your business or website.
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