The Coca-Cola Co acknowledged that soon it will publicize the information regarding health and nutritions achievements.
During the last week, activities from Coca Cola created conflictions and misunderstandings. After the distressed action, the company decided to release “a list of Health and wellbeing partnerships and research activities” that the organization has financed throughout the 5 years in the past. The information will be revised and updated after every 6 months.
The news by New York Times in the past month elaborated regarding the Beverage Company that how it finances $1.5 million for the Global Energy Balance Network. The plan is to bring the conscience and awareness among people about how much they are eating against how they are exercising.
Steven Blair, working as a Professor at the University of South Carolina and VP of the network, observed that media just concentrate on diets extensively. He blamed the media for just focusing on “eating too much, eating too much, eating too much — blaming fast food, blaming sugary drinks, and so on. And there’s really virtually no compelling evidence that, in fact, is the cause.”
People are becoming bulky and fat because they are not actually aware of the reasons and consequences; perhaps their daily intake of calories is greater than their body’s requirement. They are taking in large amount of calories but not burning these calories through proper workout and exercises.
From University of Ottawa, a very well-known nutritionist, Yoni Freedhoff, acknowledged that among all the food industries, it has become common now to divert the criticism regarding their products by highlighting the requirement of physical activity. He further stated that, “’Energy balance’ is a term that the food industry has been using for a while.”
Mr. Freedhoff acquired the information about the group after reading it on Twitter, posted by the Chief Science and Health Officer of Coca-Cola Company. He went through the corporate website but did not find any kind of information regarding its funding. This information was posted as soon as he notified the matter to the company.
The company also declared its story’s description as “inaccurate” on its website by its Chief Technical Officer, Ed Hays. He dismissed the idea that the company funds research to assure the people that “diet doesn’t matter.”
Furthermore, one of the Coca Cola’s representatives acknowledged that the organization is looking forward to post its first wave of information with respect to health and wellness activities in the upcoming weeks.
The beverage company should consider the matter as its corporate social responsibility and moral obligation to spread awareness and justify any such oppositions or misunderstandings.