Impact of ad-blocking trend on Facebook and Google is disturbing both the digital advertising giants.
Facebook Inc and Google Inc, both online tech giant companies, values advertising as the most important tool by which they continue to be the active force behind the cosmic financial progress. According to the last quarterly report, Google achieved $17.7 billion, which is the 90% of its growth from ads only. The dependence of digital marketing ads is even higher for Facebook.
It is observed this year that the social networking website broke all the quarterly records amongst all its competitors for the first time. Facebook business recorded around $4 billion making a history, just like Google. The organization can be grateful to its world’s best capability to target ads to the suitable person at the right moment for representing it among more than 2 million marketing associates. Genuinely, it is very good at fascinating the advertisers that increased around 95% of past quarter’s turnover from selling spots, videos, etc.
The users on social network are joining ad-blocking technologies to avoid digital advertisings, which indicate a rise in the ad-blocking tech. Flawless data is difficult to come now when calculating users that use ad-blocking methods. Regardless of the firm conducting blocking ads research, the results are same. The number of consumers, who have received enough online ads at first, is growing with the high rate.
Last year in June, with respect to the information by PageFair, there were 144 million users using ad-block technology actively, which is around 4.9% of the world’s online population. Nevertheless, this figure is increasing since 2013. A survey report released in June 2013 states that 70% rise is observed since last year and the trend is still progressing in 2015.
By June, there were apparently 200 million ad blockers internationally for both – organizations and several digital advertisers – that achieve a major portion of ad trade from the countries. This news brought worse situation for them. According to the eMarketer report regarding the digital ad investment, the U.S digital ad expenditure will be $59 million approximately in 2015, approximately double than that of China’s $31 billion. They are also the leading firms in utilizing ad-block solutions, according to the research analysis by the Oxford University. Facebook and Google are preparing for the new strategies and planning for to overcome the ad block trend.
Advertisements might affect user experience while surfing and internet browsing. Thus, companies are conscious about using ad features. The same is observed for Google and Facebook, which are already striving to keep the interface user-friendly and clean.
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