2017 is going to be a promising year for Online Reputation Management in Manhattan. While ORM has been helping the brands throughout the course of past few years, it is time for the professionals to move forward and anticipate the upcoming future. They have been implementing various strategies in the past and with constantly changing trend in the world of internet they also need to move on towards more fulfilling strategies this year.
Let’s take a look at some of the important trends that we can expect from ORM in 2017:
- Review Sources: A major chunk of the consumers flock together on various review portals in order to get the idea about the product or service they are seeking. Most prominent in the mix are Facebook & Google, which are the hot destinations to get online reviews. ORM specialists must keep a strong check on these portals.
- Suspicion About Positive Reviews: Majority of the millennials are well versed with the digital marketing processes and whenever they are reviewing something online they have their set of suspicions regarding the authenticity of the reviews. They can sense if the reviews are fake and thus the marketers need to win their trust by having only authentic reviews online.
- Intertwining ORM & SEO: With the proliferation of online reviews and star based ratings, SEO- Search Engine Optimization and ORM have become very intertwined. Without the right combination of these two methods it is not possible to reach the optimum results and thus the marketers must find ways to have the right combinations.
- Let The CXO Reign Supreme: Marketing executives have been a subject to constant evolution and they are going way beyond their existing roles to ensure a more enriching customer service experience across various touch points. With the customer at the centre, marketing executives are not just traditional marketers, but they have been morphed into effective CXOs – Chief Experience Officer. They are working with different functions of a business and strive to get the results in terms of customer interactions and positive online presence.
Therefore, it is time to embrace the paradigm shift that is happening the world of digital marketing and move towards the new and advanced methods of Online Reputation Management.
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