Web series has taken the internet by storm. It was started only as experimentation but pleased the audience so much that infinite Series have been launched with a very short span and entertainment has got an all new definition through Web Series. This view can be clearly adapted with Yash Raj Films also entering into the market.

Web Series Is The New Mode Of Entertainment

With Yash Raj Films entering the market of web series, the popularity of this growing mode can be clearly identified. ‘Y Films’ from Yash Raj Films had their first series Bang Baaja Baaraat. The Viral Fever (TVF) has also taken the production values of web up a notch with Pitchers and Tripling. Nikhil Taneja is the development head of Y Films. He has cleared out all our notions about web series.

Web Series Notions

Money

It is a common perception that web series are easier to produce and low on budget as compared to the regular television serials. Taneja refutes this idea. He quotes the example of TVF’s Tripling. Their production quality was as good as films. They have already set a standard. So, the upcoming content shall match up to their standards for the audience attractiveness.

Un-censored

About the kind of content that can be shown on web series, Taneja says that through web media internet can address those topics that mainstream does not allow presenting. Web series are uncensored. It is very free flowing and the dialogues are conversation and relatable. This might also be a reason for its popularity among the younger crowd.

The Audience

Nikhil Taneja thinks that the content appeals more to the college going population of Tier I and Tier II cities.

“One of the reasons TVF is so popular is that the content is more Hindi-skewed. It’s very relatable to the young college crowd in smaller cities. And these people do not have a lot of content that is geared towards them and made especially for them. They really enjoy these shows.” He does add, “But the older age group, say between 25-35 years of age, consumes more of these web shows in the urban populace.”

However, the focus of makers has also shifted to other age groups. Instead of personal viewing, there have also started targeting towards family series like ‘The Timeliners’. Let’s see what future lies behind this concept.

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Web series are not just viewed at homes late night but also popular in places like Mumbai locals. They have their headphones on while watching the series on their smartphones. Morever, regional languages have also shifted in. Y Films Pappu & Papa was dubbed in five languages. Since the content is accepted widely, it shall be relatable to people from all cities and languages.

Ekta Kapoor is also gearing up for her web projects. In fact the preparations have been done. We wonder what kind of content she would be showing since she has been clear that will be very indifferent from her other projects.

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