2024-03-18 08:01
In today’s competitive business landscape, effective sales communication is essential for driving revenue and fostering customer relationships. However, sales communication goes bey… Read More
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Knowledge Base Archives | Cognite Branding & Marke Blog
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brand equity
Information and the surrounding of Bukit Besi Dungun, Terengganu, Malaysia and the world as well.
2024-03-18 07:32
In the dynamic world of digital marketing, where every click, view, and interaction counts, the ability to measure and analyze conversions is paramount. Conversion tracking, the process of m… Read More
2024-03-04 06:43
In today’s digital age, it’s easy to get caught up in the allure of online marketing strategies only. While digital channels offer numerous benefits, offline marketing remains a… Read More
2024-03-04 06:22
In today’s competitive business landscape, trust is the bedrock upon which enduring client relationships are built. Whether you’re a small startup or a multinational corporation… Read More
2024-02-05 08:00
Introduction
In our modern age, the surge in hyperconnectivity has ushered in an era where information is readily accessible at our fingertips. With the ubiquity of smartphones and constant… Read More
2024-02-05 07:48
Introduction
In the fiercely competitive landscape of small businesses, customer retention plays a pivotal role in ensuring sustainable growth and success in South Africa. Acquiring new cust… Read More
2024-01-10 07:22
In the ever-evolving South African landscape of digital marketing, leveraging tools like Google Ads and optimizing website structure are essential strategies for businesses aiming to attract… Read More
2024-01-10 07:15
In the current fast-paced digital landscape, Small and Medium-sized Enterprises (SMEs) find themselves in a challenging position when it comes to effectively marketing their businesses. To n… Read More
2023-11-23 06:25
In an era dominated by digital interaction, businesses are continually seeking innovative ways to enhance customer experience and streamline communication. One such tool that has proven to b… Read More
2023-11-09 07:40
In the competitive landscape of today’s business world, the concept of brand equity has become increasingly crucial for small and medium-sized enterprises (SMEs). Brand equity is the i… Read More
2023-10-31 08:40
In the fast-paced world of digital marketing, staying relevant is the key to capturing your audience’s attention. One effective way to achieve this is by leveraging current local news… Read More
2023-10-18 07:23
In the dynamic world of business, one size rarely fits all. This adage holds especially true in marketing, where the key to success lies in understanding and catering to diverse consumer nee… Read More
2023-09-29 06:44
In the digital age, search engines have become the go-to resource for individuals and businesses seeking information, products, and services. Google, being the dominant player in the search… Read More
2023-09-14 07:57
In today’s digital landscape, content marketing has become a powerful tool for businesses, particularly for Small and Medium-sized Enterprises (SMEs) in South Africa. The rise of socia… Read More
2023-08-30 06:59
Effective communication is the backbone of any successful organization, and this holds especially true for Small and Medium-sized Enterprises (SMEs) in South Africa. Among the various depart… Read More
2023-08-16 06:53
Marketing Resilience
Historical Statistics Show the Need for South African Companies to Ramp Up Marketing Efforts During Economic Slowdowns
Economic slowdowns are an inevitable part of any c… Read More
2023-07-31 06:50
In the bustling economic landscape of South Africa, Small and Medium-sized Enterprises (SMEs) play a pivotal role in driving innovation, creating employment, and contributing to the nation&r&hell…Read More
2023-07-14 05:04
(Updated: 9 July 2023)
When it comes to online marketing, businesses have access to a variety of tools that can help them reach their desired audience. However, some of these tools take cons… Read More
2023-05-19 06:00
(Updated: 11 May 2023)
Have you ever heard of the term “responsive website design”? But don’t know what it means or why it’s important when you’re marketing you… Read More
2023-03-16 06:00
(Updated: 8 March 2023)
When we think of branding, we think of a name, phrase, design, symbol, or some identifiable feature that makes a company easily recognizable and helps it stand out fr… Read More
2022-04-04 19:52
Last year, we covered the 10 ideas that make local marketing so effective and explored the ways in which you can utilise local marketing strategies to grow your online business. Th… Read More
2022-03-22 14:50
Any business owner worth their salt will understand the importance of integrating e-commerce, social media and digital marketing into their company’s overall business strategy. Success… Read More
2022-02-07 17:49
In today’s day and age, it’s become more important than ever to have a strong digital presence as a small business. You need to be able to get the word out about your business in… Read More
2021-12-08 06:37
The proliferation of online shopping and social media have created new and interesting ways to advertise your products. One of the best ways to garner interest online is to get your products… Read More
2021-11-24 07:02
In today’s world, online content is key to engaging, informing and finding your brand’s audience. Testimonial videos, in particular, are one of the most powerful tools in your di… Read More
2021-11-05 08:52
Any business owner worth their salt should have a keen understanding of what each team or department do to help their company grow and succeed. Being able to differentiate the sales and mark… Read More
2021-10-20 10:04
Running online competitions is a great way to drive traffic towards your site and convert potential customers into buying ones. Giveaways, online exclusives, promotions and competitions are… Read More
2021-10-07 07:34
The importance of web design is by no means a new concept for anyone trying to run a business in the 21st Century. The incredible advancements in technology and IoT devices have made sure th… Read More
2021-09-23 05:54
Social responsibility is not just an essential component of your company’s contributions to society. It has become a deciding factor in where consumers decide to spend thei… Read More
2021-09-09 06:47
Making the decision to introduce Google Ads into your digital marketing strategy is an important and impactful advertising change. Unfortunately, many Google Ad users have gone t… Read More
2021-08-25 06:37
As the Internet and online platforms continue to evolve, digital marketing campaigns have become a critical part of any successful company’s online marketing strategy. Desp… Read More
2021-07-26 07:53
The basic function of Google’s Shopping Ads is to list your company’s products and prices at the top of Google users’ search results. Google Ads have a variety… Read More
2021-07-21 07:11
In this digital age, it has become more important than ever to protect your data and private information online. The risk of privacy breaches threatens organisations, businesses… Read More
2021-06-29 07:29
The only thing that has changed more than the way we travel to, what we expect from and how we book accommodation; are the hotels, motels and bed & breakfasts we frequent. In… Read More
2021-06-15 06:58
In the past, restaurants could succeed from simply having a good location, complimentary word-of-mouth and the occasional solid review in a local newspaper. Today, the landscape… Read More
2021-05-26 06:33
Online content is a key feature of any good digital marketing strategy for any type or size of businesses. However, this content needs to be effective and well-thought-out in ord… Read More
2021-05-10 08:08
If you’re searching for something online, there’s a 92 percent chance that you’re using Google to find it. Monitoring digital trends and conversations can give… Read More
2021-03-30 06:09
Many companies focus the majority of their efforts into securing new business and chasing new leads. There is no question that establishing new customers and closing on new deals… Read More
2021-03-24 05:59
If you work in sales, you will know that it can take thousands of emails, calls, meetings and in-person conversations to make a few dozen sales. The most fundamental aspect of wo… Read More
2021-02-24 08:29
The widespread use and trust in the WordPress platform by organisations and individuals around the world have, unfortunately, caused WordPress sites to become a common target for… Read More
2021-02-17 08:18
If you are looking for businesses, vendors and services in your area, you no longer make use of a phonebook, hoping that the company you are contacting is a reliable one. Today… Read More
2021-01-27 08:17
As we take down our Christmas decorations and consider our – muted – New Year’s celebrations and resolutions we hope to keep in 2021; let’s explore the co… Read More
2020-11-18 09:04
Most people know LinkedIn as the largest professional network in the world and a great place to find the right job for someone looking or the right potential candidate for a hiri… Read More
2020-11-11 09:40
Whether you are still battling through the pandemic or just opening back up, running a business during this difficult time can be intimidating or even, overwhelming. Fortunately… Read More
2020-11-03 08:20
Conversational marketing is an important trend sweeping the digital and online marketing space. It is the best way to streamline an online company’s marketing and sales fun… Read More
2020-07-27 13:27
Firstly, what is a website push notification? They are clickable messages that a website can send out to clients that have accessed their website before or, at least, searched fo… Read More
2020-01-28 13:10
Finding new ways to grow your business is tough. It gets more difficult when your competitors are trying the same things, so you need to find new ways to stay ahead of the compet… Read More
2019-12-11 13:27
Portrait not landscape
Now you probably wondering what vertical videos are. People are beginning to access almost everything through mobile devices, the only times they see work… Read More
2019-12-09 10:24
What is voice search?
Voice search is the technology that allows people to do web searches using voice recognition instead of typing keywords on their browser. In most cases, it… Read More
2019-12-09 09:52
There are new ways to communicate and engage with customers every day. Once of the latest trends being Google My Business chat. Growing trends have shown that 99% percent of peop… Read More
2019-10-17 08:32
There are numerous approaches to market research. Almost all businesses use one or two of four basic methods of market research, even if it is not within their knowledge of actua… Read More
2019-10-10 11:07
Tracking your business sales will show you exactly how successful or unsuccessful your sales processes are and how much profit is made up of the sales. The last thing you would w… Read More
2019-10-03 12:28
What is Google My Business?
Google My Business is an easy to use tool to help get visibility for local businesses and organisations. Business owners can register their business o… Read More
2019-09-19 13:15
SEO plays a very important role in marketing your business, it increases the quality & quantity of website traffic by increasing the visibility of the website on search engines. In heari… Read More
2019-09-06 11:56
Marketing has consistently been about connecting and linking your brand to yourtarget audiences at the right place and at the right time. That means you need to reach your clients where they… Read More
2019-08-16 09:39
Okay… so you have a business, a brand and a product or service to sell, now what? Advertising your business in South Africa may seem like a daunting task, but it doesn’t need to… Read More
2019-08-01 08:51
Do you have a small business and are currently thinking of new and affordable ways to market your business? Before cutting down on some of your marketing expenses, let’s look at some i… Read More
2019-07-25 11:43
Google AdWords is now the largest used online advertising platform in the world. It has become the most widely used method of advertising online for business owners and has reached new… Read More
2019-04-08 18:00
As a business, you must walk the fine line between spending too little on marketing and spending too much. We all know the saying, “it takes money to make money”. This becomes tr… Read More
2019-03-28 21:05
Newsletter subscribers are extremely valuable soft leads that, with a simple push and a slight amount of persuading, could end up as customers. Your newsletter is a simple and very effective… Read More
2019-03-20 12:42
For new businesses entering the market, the most common strategy is to turn to discounts and specials to attract more clients. This strategy can be effective, but only to a certain point. Gi… Read More
2019-03-07 21:48
A SWOT analysis is a simple, but very powerful tool to help you advance and change your business strategy. Whether you are building a start-up or improving and controlling an existing compan… Read More
2019-03-01 08:37
Copywriting is one of the things businesses often think they can do on their own, but really shouldn’t. Whether you hire someone for in-house operations or outsource your copywriting… Read More
2019-02-20 15:48
Has your WordPress website ever been hacked? If you have been hacked, your first questions are how and why. In this article we will help you understand and give you answers so you can preven… Read More
2019-01-30 19:20
Simply put, brand positioning is the technique of placing your brand in the mind of your customers by showing them what you offer and how you are different from your competitors. Your brand… Read More
2019-01-23 12:17
Google Adsense is a free tool offered by Google as part of their advertising network. It works hand-in-hand with Google Ads and allows you to monetize the traffic being directed through your… Read More
2019-01-16 11:57
A Corporate Identity (CI) Manual is a set of guidelines on how to portray and describe your business effectively. It is created to ensure the consistent use of all the design elements (parti… Read More
2019-01-10 11:25
Consumers are increasingly turning to Google to get answers to their questions, trusting that they will get the right response. The trust consumers are placing in Google means that they are… Read More
2018-11-28 13:22
Planning an event for your business is an effective way to promote and make your business a success. Planning and hosting an event allows your business to reach out, gain brand awareness and… Read More
2018-11-21 14:24
Everyone knows how word of mouth can increase or decrease your sales. With the introduction of the internet, now more than ever, people are relying on the word of their peers to tell them if… Read More
2018-11-14 12:11
Ever wondered what you can do to your presentation to keep the audience wanting more? No matter how many graphs, charts or facts are presented if you don’t have a good structure for yo… Read More
2018-11-08 12:31
A healthy part of your company’s budget should be spent monthly on marketing. A big part of this marketing budget is your advertising spend. Since it may require a hefty monthly commit… Read More
2018-10-31 10:27
What is a Marketing Strategy?
A logo or website is not marketing rather they are elements that need to be combined into a marketing strategy. Simply put, a marketing strategy is a long-term… Read More
2018-10-23 09:03
Logo design is one of the first things a company undertakes to establish a brand image and corporate identity. A good logo represents and symbolises what the company stands for and carries t… Read More
2018-10-18 10:27
There are a lot of “build your own website” or “free website” platforms being offered by online companies out there on the market today. Presenting new store owners w… Read More
2018-10-11 06:32
Setting up a new website can be a very daunting process. A common mistake made is trying to do too much, which leaves you overwhelmed and paralysed. At Cognite, we really believe in the simp… Read More
2018-10-04 09:49
In this article we explain why you are receiving the “Not Secure” error when browsing a site via Chrome and Firefox, what it means to you as a site owner and what you need to do… Read More
2018-09-27 10:12
The idea of paid, owned and earned media has been around for quite some time now. By relying heavily on one marketing stream, you leave yourself defenceless and exposed should an unexpe… Read More
2018-09-18 09:35
A webinar is a seminar or web conference conducted via internet in real time. The main features of live webinars are interactivity, the ability to discuss, send and receive information in re… Read More
2018-09-14 11:34
When it comes to digital advertising and marketing, Facebook is an obvious place to start for your brand. With around 16 million users, it remains the largest social media platform in the co… Read More
2018-07-20 06:44
Sales people are proactive in generating sales and building long term relationships with clients. Since they are generally paid a basic salary with sales-based commission, they cont… Read More
2018-07-11 10:31
Is it a good idea to have the important content above the fold of the website or to have users scroll through your website? When it comes to scrolling on a website, it can make your… Read More
2018-07-06 05:50
A website audit is a full analysis of everything related to your website’s level of search visibility. A complete and detailed web audit will give you a deeper understanding a… Read More
2018-06-29 09:52
Why do you need it?
I think we can all agree that we are well into the age of technology. How can your brand get attention in an age when our attention spans are getting shorter? Ho… Read More
2018-06-22 13:21
As a business owner, you should be focusing on ways you can grow your business through LinkedIn as it would allow you to build brand awareness and generate sales leads. LinkedIn is… Read More
2018-06-15 10:51
Live chats are a new increasingly used feature on websites that allow customers to have real time conversations with a company while they are on a website. This means that customers… Read More
2018-06-07 06:47
GDPR compliance is compulsory for every business that collects, maintains, or uses the personal data of EU citisens. The implementation of the General Data Protection Regulation (GDPR) and t… Read More
2018-05-03 12:20
According to research, 80% of people prefer a series of articles versus an advertisement. Furthermore, 70% of people agree that content marketing makes them feel closer to a product… Read More
2018-04-26 11:30
Changing your company name requires careful consideration and planning to achieve a successful outcome for your business. However, making this kind of change in your company can be… Read More
2018-04-20 12:37
SEO is the activity that improves your search engine rankings. In other words, SEO is the keywords or phrases that Google registers in the results of searching online. In search res… Read More
2018-04-13 09:06
Testimonials play a very important role in your business in determining weaknesses and strengths that can be improved on. They are formal forms of expression that support a business… Read More
2018-04-06 07:52
Every business has a brand and often that brand comes with the website. With more and more people using online tools to find what they want, businesses have started using online too… Read More
2018-03-16 11:59
A privacy policy is a statement or a legal document that discloses some or all the ways a party gathers, uses, discloses, and manages a customer or client’s data. It… Read More
2018-02-23 08:56
With today’s rise in technology, society has been turning to their smart phones and tablets to get information that they need on the go. As an entrepreneur, it stands to reaso… Read More
2018-02-02 11:13
If you are a business owner, it is never certain that your sales will always be good. There are many reasons that could affect your sales from increasing that are beyond your contro… Read More
2018-01-19 11:51
Newsletters assist in promoting your business by getting people to know and/or understand your business. Newsletters are a simple yet effective communication tool. Companies should… Read More
2017-12-08 12:02
If you want to have an effective running business, you will have to make sure that you maintain your image through the right corporate branding. Having a good corporate identity pla… Read More
2017-12-01 09:44
How important is content marketing really? Well, it is so important that it can help boost your presence and authority online. The most important rule when it comes to content marke… Read More
2017-11-24 09:31
The saying: “Rome wasn’t built in a day” is favoured among many entrepreneurs and songwriters alike, as the quote in itself is simple, yet true in many aspects of… Read More
2017-11-17 10:16
Essentially, a corporate identity (CI) manual is created for companies that wish to present their brand consistently across all internal and external marketing material. When a CI m… Read More
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