A decade after Obama’s historic rise and win broke convention by galvanizing millions of disaffected voters to believe “Yes, We Can,” and raised the bar on political branding to new heights, not many candidates, from high-profile to local, have dared to progress beyond that level of craft. Most candidates prefer the trite-and-true approach where their personality tends to take a backseat to a candidate’s level of patriotism in a splashy array of color and stale stars & stripes motifs.
With the public trust in government at continued historic lows, iconic brands like Coca-Cola, Nike and Disney got hip to the success that comes when staying to true to their brand goes a long way in sustaining the powerful connection with their audiences. Four Progressive Minority candidates use design to create dynamic campaigns that exude a fresh authenticity to set their bids for public office apart.
The Game Changer | Alexandria Occasion Cortez