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Why CMOs Should Care About Customer IAM

Why CMOs Should Care About Customer IAM 2By Darshana Gunawardana, Associate Director/Architect at WSO2 The surge to move online in 2020, in turn, has driven demand for high-performance, cost-effective customer identity access management solutions. And as we kick off 2021, customer identity and access management (CIAM) have become essential for any business to really understand their customers which is why CMOs should actively engage […]


This post first appeared on Global Banking And Finance Review Magazine – Fin, please read the originial post: here

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Why CMOs Should Care About Customer IAM

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