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LASTMINUTE.COM GROUP LAUNCHES NEW CONSUMER INSIGHTS TOOL TO GIVE BRANDS DEEPER UNDERSTANDING OF THEIR AUDIENCES 

The new tool will combine the group’s first-party data and cutting-edge ad technology Travel Portland will be one of the first brands to pilot the product lastminute.com group today announced the launch of its customer insights capabilities in Europe. Operated by its media business, The Travel People, Travel Insights will give both travel and out-of-sector […]



This post first appeared on Global Banking And Finance Review Magazine – Fin, please read the originial post: here

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LASTMINUTE.COM GROUP LAUNCHES NEW CONSUMER INSIGHTS TOOL TO GIVE BRANDS DEEPER UNDERSTANDING OF THEIR AUDIENCES 

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