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In Lieu of Ad Time, Procter & Gamble Buys Entire Plotline of Tonight’s ‘black-ish’ Episode

*Procter & Gamble has bypassed traditional commercial advertising when it comes to its ad buy on ABC’s “black-ish.” Instead, the company behind such products as Tide, Pampers and Ivory Soap has paid ABC big money to be written into the sitcom’s plotline. Per the pact, characters on tonight’s episode (Jan. 16) will talk about the [...]



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In Lieu of Ad Time, Procter & Gamble Buys Entire Plotline of Tonight’s ‘black-ish’ Episode

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