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Burberry celebrates Lunar New Year with an exclusive WeChat messaging experience

Burberry will celebrate the Lunar New Year with a dedicated experience on Chinese social messaging platform WeChat, and a gifting assortment of iconic products for men and women.

Building on its longstanding partnership with the platform, the Burberry WeChat account has launched 'A Lunar New Year Gift', a dedicated interactive messaging service for its followers.

The experience invites users to use native app functionality – tapping, swiping and shaking – to unwrap some of the brand’s iconic gifts.

At the end of the experience, users can also create and personalise digital Lunar New Year envelopes to send to friends and family to celebrate the holiday through the platform.

WeChat users in China will also be given the chance to win limited edition physical Burberry Lunar New Year envelopes.

Burberry first partnered with WeChat in February 2014 with the launch of personalised platform activity during the brand’s womenswear show in London, followed by a platform-exclusive experience for Burberry’s event in Shanghai in April 2014.


The Burberry gift assortment for the season highlights the brand’s iconic products in a special colour palette of blues and pinks, together with Burberry’s iconic Parade Red and flashes of gold.

The products include Scottish-woven cashmere scarves which can be personalised with up to three letters, in two font sizes, and made-in-England trench coats for men and women. 

Burberry’s signature tote, The Banner, is also available as part of the offering alongside men's backpacks, leather wallets and cashmere Thomas Bear key charms.

Burberry Lunar New Year gifts are available in store and on

Burberry Lunar New Year envelopes will also be available in store, enabling customers to send physical envelopes to friends and family as well as through the Burberry WeChat experience.

This post first appeared on Mun Wai Wong, please read the originial post: here

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Burberry celebrates Lunar New Year with an exclusive WeChat messaging experience


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