Giorgio Armani celebrated the international launch of the new Sì Passione Fragrance with models Sara Sampaio, Adèle Exarchopoulos, Olga Kurylenko, Tina Kunakey and Tom Munro, the fashion photographer behind the Sì Passione ad campaign.
The Sì Passione fragrance is embodied by actress Cate Blanchett. The launch was held at an exclusive cocktail event at the Palais de Tokyo in the presence of personalities and friends.
Giorgio Armani says: 'Sì is my tribute to modern femininity - an irresistible combination of grace, strength and independence of spirit.'
During the event, there was a special music performance by both Hyphen Hyphen and Hen Yanni.
Hyphen Hyphen perfomed Closer to You , the Sì film campaign's soundtrack.
Press and influencers from all over the world discovered the new Sì Passione fragrance, launching as of this month.